Sr. Marketing Operations Specialist (Remote - US)

Nextech; United States; Teletrabalho; USD 100 000 - 150 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Annual bonus

401k match

Flexible PTO

11 holidays

Personal days

Medical/Dental/Vision insurance

HSA with match

FSA

Parental leave

Life & disability insurance

Employee recognition program

Wellness program

Employee assistance

Resumo da oferta

Nextech is seeking a Senior Marketing Operations Specialist to optimize systems, data, and processes enabling marketing and sales to operate more effectively. You will help drive cross-functional initiatives, build automated programs, and measure pipeline impact across online and offline channels.

Partner with Demand Generation and Product Marketing to bring campaigns to life, enhance data flows, and deliver qualified leads.

Qualificações

• 4+ years of experience in Marketing Operations, Marketing Automation or Marketing Technology in B2B SaaS.
• Expert-level experience in HubSpot, including workflows, system administration, and system integrations.
• Familiarity with CRM systems like Salesforce and how they integrate with marketing platforms.
• Experience with testing, tracking, and reporting of performance metrics.
• Strong understanding of email marketing, segmentation, and data management.
• Strategic thinker, with strong program and project management skills, attention to detail, and ability to think strategically about complex issues.
• Strong verbal and written communication skills to effectively communicate complex programs, processes, recommendations, and data to audiences across functions, teams, and organizational levels.
• Proactive team player with a positive attitude who adapts well to changing needs and priorities, ambiguity, experimentation, and iteration, and can pivot easily to achieve goals and deadlines.

Responsabilidades

• Support the Marketing Operations Manager in the day-to-day management of the marketing operations tech stack, supporting the implementation of new processes and technologies to enhance marketing operations scalability
• Partner with Demand Generation, Product Marketing, Events, Creatives Services, and Sales to launch successful campaigns and product launch communications across the entire prospect-to-customer journey
• Ensure our marketing database is accurate and properly segmented, maintain data hygiene and governance, and support database growth
• Drive attribution strategy, tracking, testing, reporting, optimization, and analysis through KPIs, real-time dashboards, and key levers that will inform new strategies to continually improve campaign performance
• Work cross-functionally across Marketing, Sales, and Revenue Operations to maintain and optimize our lead lifecycle and scoring processes to increase qualified lead flow
• Optimize marketing automation and workflows to ensure seamless data flow from HubSpot to Salesforce and across other systems and platforms
• Carry out additional responsibilities as assigned based on business need

Conhecimentos

Marketing ops experience

Analytics

Email marketing

PM skills

Communication

Team player

HubSpot

Formação académica

HubSpot certification

Ferramentas

Salesforce

Tableau

Power BI

Descrição da oferta de emprego

Why join Nextech?

We are a leader in specialty healthcare technology solutions.

We're committed to hiring and retaining talent, which is why we invest in our employees through competitive pay, a generous bonus structure, great healthcare, a comprehensive wellness program, and many other benefits.

If you are a software engineer, finance or accounting professional, customer support specialist, or a business development expert with a passion for healthcare technology (just to name a few), we want to hear from you.

We are an equal opportunity employer with a commitment to diversity. All individuals, regardless of personal characteristics are encouraged to apply. If you are a candidate in need of assistance or an accommodation in the application process, please contact [e-mail].

Job Summary

Nextech is looking for a Senior Marketing Operations Specialist who will optimize and enhance our systems, data, and processes that enable marketing and sales to operate more effectively. We help the sales, marketing, and support teams track and deliver against operating goals, design and implement key cross-functional initiatives, perform root cause analysis to diagnose challenges, and build / maintain the core GTM systems these teams use to collaborate and succeed every day.

In partnership with Demand Generation and Product Marketing, this role helps bring campaigns to life across online and offline channels, with the underlying technology, processes, and data to deliver and measure qualified leads and pipeline. This role will build dynamic and automated marketing programs to drive efficiency and scalability while having a significant impact on overall company growth and revenue.

All activities must be in compliance with Equal Employment Opportunity laws, HIPAA, ERISA and other regulations, as appropriate.

Essential Functions

• Support the Marketing Operations Manager in the day-to-day management of the marketing operations tech stack, supporting the implementation of new processes and technologies to enhance marketing operations scalability
• Partner with Demand Generation, Product Marketing, Events, Creatives Services, and Sales to launch successful campaigns and product launch communications across the entire prospect-to-customer journey
• Ensure our marketing database is accurate and properly segmented, maintain data hygiene and governance, and support database growth
• Drive attribution strategy, tracking, testing, reporting, optimization, and analysis through KPIs, real-time dashboards, and key levers that will inform new strategies to continually improve campaign performance
• Work cross-functionally across Marketing, Sales, and Revenue Operations to maintain and optimize our lead lifecycle and scoring processes to increase qualified lead flow
• Optimize marketing automation and workflows to ensure seamless data flow from HubSpot to Salesforce and across other systems and platforms
• Carry out additional responsibilities as assigned based on business need

Minimum Requirements

• 4+ years of experience in Marketing Operations, Marketing Automation or Marketing Technology in B2B SaaS
• Expert-level experience in HubSpot, including workflows, system administration, and system integrations
• Familiarity with CRM systems like Salesforce and how they integrate with marketing platforms
• Experience with testing, tracking, and reporting of performance metrics
• Strong understanding of email marketing, segmentation, and data management
• Strategic thinker, with strong program and project management skills, attention to detail, and ability to think strategically about complex issues
• Strong verbal and written communication skills to effectively communicate complex programs, processes, recommendations, and data to audiences across functions, teams, and organizational levels
• Proactive team player with a positive attitude who adapts well to changing needs and priorities, ambiguity, experimentation, and iteration, and can pivot easily to achieve goals and deadlines

Preferred Qualifications

• HubSpot certification
• Experience with BI tools such as Tableau and Power BI

Working Environment/Physical Demands

• Remote work
• Long-distance or air travel as needed but not to exceed 10%
• Activities require a significant amount of work in front of a computer monitor.

Total Rewards

• Generous annual bonus opportunity
• 401(k) with Employer Match
• Flexible Time Off: take time off when you need it without worrying about available hours
• 11 paid holidays
• Your Day Your Way - Celebrate a day of cultural or social significance to you
• Insurance: Choice of Medical, Dental, and Vision plans
• Health Savings Account with employer match
• Flexible Spending Account
• 100% Company-Paid Parental leave (After 6 months with the company)
• 100% Company-Paid Life Insurance and Short/Long Term Disability Insurance
• Nextech Luminary Peer Recognition Program
• Wellness Program including discounts on medical premiums
• Employee Assistance Program with free counseling sessions available
• Corporate Discounts on Retail, Travel, and Entertainment