Marketing Operations Lead - SaaS, Data-Driven

QAD, Inc.; Atlanta (GA); On-site; USD 110,000 - 140,000; Full time

Job summary

QAD, Inc. is seeking a Marketing Operations Manager to scale our global marketing engine. You will own marketing automation, optimize campaigns, and partner with demand generation, digital, content, and regional teams to drive efficiency and impact.

This fast-paced role requires a data-driven mindset, hands-on use of Marketo and Salesforce, and a passion for continuous improvement across time zones.

Qualifications

• 5–7+ years of marketing operations experience in SaaS or B2B tech.
• Expert-level Marketo; Salesforce power user; knowledge LeanData, WordPress, Drift, 6sense.
• Proficient in reporting and dashboards in Salesforce and Marketo.
• Familiarity with Google Analytics and UTM tracking.
• Strong PM skills; manage multiple priorities in a fast-paced environment.
• Excellent communication, collaboration, and proactive problem-solving.
• Experience supporting global teams across time zones

Responsibilities

• Own day-to-day management and optimization of Marketo and lead lifecycle processing.
• Partner with marketing stakeholders to support campaign execution, segmentation, QA and testing.
• Manage lead routing, enrichment and data flow across Marketo, Salesforce, N.Rich, ZoomInfo.
• Establish campaign operations best practices and documentation for global consistency.
• Deep AI proficiency and literacy to enhance marketing operations - knowledge in Clay and Claude
• Develop and maintain dashboards; support attribution, ROI, and QBRs with RevOps/SalesOps.
• Serve as power user for Marketo; manage integrations with key platforms.
• Partner with IT on data privacy, GDPR/CCPA compliance and access protocols.
• Collaborate across global teams for campaigns, product launches, ABM; onboard new members.
• Own project plans, timelines and drive continuous improvement in workflows.

Skills

Marketo

Salesforce

Analytics

Campaign Mgmt

PM/Project Mgmt

Cross-functional Collaboration

Tools

LeanData

WordPress

Drift

6sense

Job description

QAD, Inc. is seeking a Marketing Operations Manager to scale our global marketing engine. You will own marketing automation, optimize campaigns, and partner with demand generation, digital, content, and regional teams to drive efficiency and impact.

This fast-paced role requires a data-driven mindset, hands-on use of Marketo and Salesforce, and a passion for continuous improvement across time zones.