Global Marketing Ops Lead: Scale, Automation & Insights

QAD; Atlanta (GA); On-site; USD 90,000 - 130,000; Full time

Job summary

QAD is seeking a Marketing Operations Manager to scale our global marketing engine. You will own Marketo campaigns, nurture programs, lead routing, and data quality while partnering with regional teams to drive demand and ABM initiatives.

In this role you’ll build dashboards in Salesforce and Marketo, analyze funnel performance, and collaborate with RevOps, SalesOps, and IT to optimize our tech stack and processes. A data-driven, proactive communicator will thrive.

Qualifications

• 5–7+ years of experience in marketing operations, preferably in a fast-paced SaaS or B2B technology environment.
• Expert-level Marketo and power user experience in Salesforce (Marketo Certified is a plus). Knowledge in LeanData, WordPress, Drift, and 6sense.
• Proficient in reporting and dashboard tools within Salesforce and Marketo.
• Familiarity with Google Analytics, UTM tracking, and digital performance metrics.
• Strong project management skills and the ability to manage multiple priorities simultaneously in a fast paced, high volume work environment.
• Excellent communication and collaboration skills with a service-oriented mindset.
• Highly analytical with strong attention to detail and a passion for continuous improvement and optimization.

Responsibilities

• Own the day-to-day management and optimization of Marketo, including building and executing email campaigns, nurturing programs, lead lifecycle processing, automation infrastructure and scoring models.
• Partner with marketing stakeholders to support campaign execution, ensuring accurate audience segmentation, QA, testing, and performance tracking.
• Manage lead routing, enrichment, and data flow processes across marketing and sales systems (e.g., Marketo, Salesforce, N.Rich, ZoomInfo,etc.).
• Establish campaign operations best practices and documentation to drive global consistency and efficiency.
• Deep AI proficiency and literacy to enhance marketing operations - knowledge in Clay and Claude.
• Develop and maintain reporting dashboards to measure marketing performance across channels, campaigns, and funnel stages.
• Partner with RevOps and SalesOps teams to ensure accurate attribution, lead-to-revenue tracking, and ROI measurement.
• Conduct data analysis to uncover trends, opportunities, and recommendations that drive smarter marketing decisions.
• Support quarterly business reviews (QBRs) and board-level reporting with clear, concise marketing performance insights.
• Serve as the power user and system admin for Marketo; evaluate and manage integrations with key platforms (Salesforce, Eventbrite, N.Rich, ZoomWebinar. etc.).
• Partner with IT to manage data privacy, compliance (e.g., GDPR, CCPA), and system access protocols.
• Work with the Sr. Director of Global Marketing Operations on tech stack evaluations, vendor management, and implementation projects as needed to support scale and innovation.
• Monitor and improve data hygiene, enrichment workflows, and marketing database health.
• Collaborate across global teams to support regional marketing campaigns, product launches, and ABM programs.
• Training and onboard new marketing members on process, operations, and technology access and enablement
• Provide guidance and enablement to marketers on best practices for campaign set-up, reporting, and operational processes.
• Own project plans and timelines for key initiatives, ensuring deadlines are met and stakeholders are aligned.
• Proactively identify operational gaps and drive continuous improvement in marketing workflows.

Skills

Marketo

Salesforce

B2B marketing funnel

Marketing analytics

Campaign attribution

Data-driven mindset

Google Analytics

Project management

Tools

Salesforce

Marketo

LeanData

WordPress

Drift

6sense

ZoomInfo

Job description

QAD is seeking a Marketing Operations Manager to scale our global marketing engine. You will own Marketo campaigns, nurture programs, lead routing, and data quality while partnering with regional teams to drive demand and ABM initiatives.

In this role you’ll build dashboards in Salesforce and Marketo, analyze funnel performance, and collaborate with RevOps, SalesOps, and IT to optimize our tech stack and processes. A data-driven, proactive communicator will thrive.