Remote Marketing Operations Lead

QAD, Inc.; United States; Remote; USD 120,000 - 160,000; Full time

Job summary

QAD, Inc. is seeking a highly motivated Marketing Operations Manager to lead our marketing engine, optimize Marketo, and enable data‑driven decisions across global teams.

You will own campaign operations, analytics, and tech integrations while partnering with demand generation, digital, content, and regional marketing groups. The role requires deep Marketo/Salesforce expertise, strong PM skills, and a data‑driven mindset to scale processes, governance, and measurable ROI in a fast‑paced SaaS

Qualifications

• 5+ years of experience in marketing operations, preferably in SaaS/B2B tech.
• Expert-level Marketo experience; Salesforce power user; knowledge of LeanData, WordPress, Drift, and 6sense.
• Proficient in reporting and dashboards within Salesforce and Marketo.
• Familiar with Google Analytics, UTM tracking, and digital performance metrics.
• Strong project management skills and ability to manage multiple priorities.
• Excellent communication and collaboration with a service mindset.
• Analytical with attention to detail and proactive across time zones.

Responsibilities

• Own day-to-day Marketo management including email campaigns, nurture programs, and scoring models.
• Collaborate with marketing stakeholders to support campaign execution, audience segmentation, QA, testing, and performance tracking.
• Manage lead routing, enrichment, and data flow across Marketo, Salesforce, N.Rich, ZoomInfo.
• Establish campaign operations best practices and global documentation for consistency.
• Apply AI proficiency to enhance marketing operations (Clay and Claude).
• Develop dashboards to measure marketing performance across channels and funnel stages.
• Ensure attribution, lead-to-revenue tracking, and ROI measurement with RevOps/SalesOps.
• Analyze data to uncover trends and opportunities for smarter decisions.
• Support QBRs and board-level reporting with concise insights.
• Serve as Marketo power user and admin; evaluate integrations with key platforms.
• Work with IT on data privacy, GDPR/CCPA, and access protocols.
• Collaborate on tech stack evaluations and vendor management to support scale.
• Monitor data hygiene and enrichment workflows.
• Collaborate across global teams to support regional campaigns and launches.
• Train and onboard new marketing members on processes and technology access.
• Guide marketers on campaign setup, reporting, and operational processes.
• Own project plans and timelines for key initiatives.
• Identify operational gaps and drive continuous improvements.

Skills

Marketing operations

Data-driven mindset

Project management

Communication & collaboration

Ambiguity tolerance

Tools

Marketo

Salesforce

LeanData

WordPress

Drift

6sense

Job description

QAD, Inc. is seeking a highly motivated Marketing Operations Manager to lead our marketing engine, optimize Marketo, and enable data‑driven decisions across global teams.

You will own campaign operations, analytics, and tech integrations while partnering with demand generation, digital, content, and regional marketing groups. The role requires deep Marketo/Salesforce expertise, strong PM skills, and a data‑driven mindset to scale processes, governance, and measurable ROI in a fast‑paced SaaS