Marketing Operations Manager

Qadinc; Atlanta (GA); On-site; USD 100,000 - 140,000; Full time

Job summary

QAD Inc. is seeking a Marketing Operations Manager to drive the efficiency and scalability of our marketing engine. You will own Marketo, collaborate with demand gen, digital, content, and regional teams, and act as a system administrator for the marketing tech stack.

You will work across global teams, manage data flows, and partner with IT on privacy and compliance while driving continuous improvement in marketing operations and analytics.

Qualifications

• 5+ years of experience in marketing operations, preferably in a fast-paced SaaS or B2B technology environment.
• Expert-level experience with Marketo and power user experience in Salesforce.
• Knowledge in LeanData, WordPress, Drift, and 6sense is a plus.
• Deep understanding of the B2B marketing funnel, lead management, campaign attribution, and marketing analytics.
• Proficient in reporting and dashboard tools within Salesforce and Marketo.
• Familiarity with Google Analytics, UTM tracking, and digital performance metrics.

Responsibilities

• Own day-to-day management and optimization of Marketo, including email campaigns and lead lifecycle processing.
• Partner with stakeholders to support campaign execution with accurate audience segmentation, QA, testing, and tracking.
• Manage data flow across marketing and sales systems (Marketo, Salesforce, ZoomInfo, etc.).
• Establish campaign operations best practices and global consistency.
• Monitor data hygiene and enrichment workflows for marketing databases.

Skills

Marketo

Salesforce

Data analytics

Marketing dashboards

ABM

Project management

Cross-functional collaboration

LeanData

WordPress

Drift

6sense

Google Analytics

Tools

LeanData

WordPress

Drift

6sense

Google Analytics

ZoomInfo

Job description

We're looking for a highly motivated and versatile Marketing Operations Manager to join our growing marketing team at QAD, a leading global SaaS company. This role is pivotal in ensuring our marketing engine runs smoothly, efficiently, and is built to scale. You'll report directly to the Sr. Director of Global Marketing Operations and serve as a key partner to demand generation, digital, content, and regional marketing teams.

This is a dynamic, fast-paced, high-volume role that requires a passion for marketing systems, a data-driven mindset, and a strong bias for action. If you're someone who thrives on collaboration, is energized by solving complex problems, and is excited to make a global impact-this role is for you.

Responsibilities

Marketing Automation & Campaign Operations

• Own the day-to-day management and optimization of Marketo, including building and executing email campaigns, nurturing programs, lead lifecycle processing, automation infrastructure and scoring models.
• Partner with marketing stakeholders to support campaign execution, ensuring accurate audience segmentation, QA, testing, and performance tracking.
• Manage lead routing, enrichment, and data flow processes across marketing and sales systems (e.g., Marketo, Salesforce, N.Rich, ZoomInfo,etc.)
• Establish campaign operations best practices and documentation to drive global consistency and efficiency.
• Deep AI proficiency and literacy to enhance marketing operations - knowledge in Clay and Claude

Reporting, Analytics & Insights

• Develop and maintain reporting dashboards to measure marketing performance across channels, campaigns, and funnel stages.
• Partner with RevOps and SalesOps teams to ensure accurate attribution, lead-to-revenue tracking, and ROI measurement.
• Conduct data analysis to uncover trends, opportunities, and recommendations that drive smarter marketing decisions.
• Support quarterly business reviews (QBRs) and board-level reporting with clear, concise marketing performance insights.

Marketing Technology & Infrastructure

• Serve as the power user and system admin for Marketo; evaluate and manage integrations with key platforms (Salesforce, Eventbrite, N.Rich, ZoomWebinar. etc.).
• Partner with IT to manage data privacy, compliance (e.g., GDPR, CCPA), and system access protocols.
• Work with the Sr. Director of Global Marketing Operations on tech stack evaluations, vendor management, and implementation projects as needed to support scale and innovation.
• Monitor and improve data hygiene, enrichment workflows, and marketing database health.

Cross-Functional Enablement & Project Management

• Collaborate across global teams to support regional marketing campaigns, product launches, and ABM programs.
• Training and onboard new marketing members on process, operations, and technology access and enablement
• Provide guidance and enablement to marketers on best practices for campaign set-up, reporting, and operational processes.
• Own project plans and timelines for key initiatives, ensuring deadlines are met and stakeholders are aligned.
• Proactively identify operational gaps and drive continuous improvement in marketing workflows.

5-7+ years of experience in marketing operations, preferably in a fast-paced SaaS or B2B technology environment.

Expert-level experience with Marketo and power user experience in Salesforce (Marketo Certified is a plus). Knowledge in the following systems is also a plus: LeanData, WordPress, Drift, and 6sense. Deep understanding of the B2B marketing funnel, lead management, campaign attribution, and marketing analytics.

Proficient in reporting and dashboard tools within Salesforce and Marketo.

Familiarity with Google Analytics, UTM tracking, and digital performance metrics.

Strong project management skills and the ability to manage multiple priorities simultaneously in a fast paced, high volume work environment.

Excellent communication and collaboration skills with a service-oriented mindset.

Highly analytical with strong attention to detail and a passion for continuous improvement and optimization. Self-starter with a "can-do" attitude-comfortable navigating ambiguity and taking initiative. Experience supporting global teams across time zones and cultures is strongly preferred.

What You'll Bring to the Team:

• A proactive mindset with a passion for enabling marketing success through technology and data. Ability to bridge the gap between strategy and execution - bringing ideas to life through strong operational planning.
• Flexibility and resilience in the face of a high-growth, ever-evolving SaaS environment.
• A collaborative spirit and willingness to roll up your sleeves to help the team succeed.

Additional information

QAD Inc. is a leading provider of adaptive, cloud-based enterprise software and services for global manufacturing companies. Global manufacturers face ever-increasing disruption caused by technology-driven innovation and changing consumer preferences. In order to survive and thrive, manufacturers must be able to i