Senior Marketing Operations Manager - AI-Driven Global Leads

Vertiv Corporation; Columbus (OH); On-site; USD 120,000 - 160,000; Full time

Job summary

Vertiv seeks a data-savvy Sr. Manager, Marketing Operations to modernize the function and drive measurable impact across the Americas. You will oversee marketing automation, lead management, data and reporting, budget governance, and tech adoption.

This role partners with regional and global marketing, sales, finance, IT and others to optimize processes, generate insights, and accelerate growth in NA and LATAM.

Qualifications

• Bachelor's degree in marketing, business, analytics, or equivalent.
• 8+ years in marketing, sales, or revenue operations with at least 4 years in a marketing operations role in a B2B tech org.
• Experience with Eloqua, Oracle Sales Cloud and integrating marketing automation, CRM and reporting.
• Proven success modernizing lead management across inbound marketing, business development and sales.
• Strong knowledge of multi-touch attribution, lead routing, nurturing, funnel governance and marketing-to-sales handoffs.
• 4+ years experience in marketing automation and CRM in an admin capacity (pref. Eloqua/Oracle Sales Cloud).
• Experience partnering with multiple teams to deliver results in fast-paced envs.
• Drive consistent Marketing operations across the US, Canada, and LATAM.
• Spanish proficiency is a plus

Responsibilities

• Budget management, including planning, forecasting, reconciliation, accruals, partnering with finance and procurement, and executive reporting.
• Administer and optimize Oracle Eloqua in a complex enterprise environment.
• Identify efficiencies and manage the marketing technology stack to drive leads and full funnel journeys.
• Modernize lead management across inbound marketing, business development and sales.
• Use AI or intelligent automation to improve workflows and business performance.
• Manage the marketing lead funnel including lead scoring, roadmap and performance.
• Balance strategic leadership with hands-on execution.
• Develop and manage marketing dashboards and reports to track KPIs and ROI.
• Collaborate across regional and global marketing, sales, finance, IT and other stakeholders.
• Manage a small team of marketing and administrative professionals and contractors.

Skills

Eloqua

Oracle Sales Cloud

Marketing automation

CRM integration

Reporting

Power BI

Multi-touch attribution

Lead routing

Funnel governance

AI in marketing

Education

Bachelor's degree in marketing, business, analytics

Tools

Oracle Eloqua

Power BI

Job description

Vertiv seeks a data-savvy Sr. Manager, Marketing Operations to modernize the function and drive measurable impact across the Americas. You will oversee marketing automation, lead management, data and reporting, budget governance, and tech adoption.

This role partners with regional and global marketing, sales, finance, IT and others to optimize processes, generate insights, and accelerate growth in NA and LATAM.