Sr. Manager, Marketing Operations

Vertiv Corporation; Columbus (OH); On-site; USD 120,000 - 160,000; Full time

Job summary

Vertiv seeks a data-savvy Sr. Manager, Marketing Operations to modernize the function and drive measurable impact across the Americas. You will oversee marketing automation, lead management, data and reporting, budget governance, and tech adoption.

This role partners with regional and global marketing, sales, finance, IT and others to optimize processes, generate insights, and accelerate growth in NA and LATAM.

Qualifications

• Bachelor's degree in marketing, business, analytics, or equivalent.
• 8+ years in marketing, sales, or revenue operations with at least 4 years in a marketing operations role in a B2B tech org.
• Experience with Eloqua, Oracle Sales Cloud and integrating marketing automation, CRM and reporting.
• Proven success modernizing lead management across inbound marketing, business development and sales.
• Strong knowledge of multi-touch attribution, lead routing, nurturing, funnel governance and marketing-to-sales handoffs.
• 4+ years experience in marketing automation and CRM in an admin capacity (pref. Eloqua/Oracle Sales Cloud).
• Experience partnering with multiple teams to deliver results in fast-paced envs.
• Drive consistent Marketing operations across the US, Canada, and LATAM.
• Spanish proficiency is a plus

Responsibilities

• Budget management, including planning, forecasting, reconciliation, accruals, partnering with finance and procurement, and executive reporting.
• Administer and optimize Oracle Eloqua in a complex enterprise environment.
• Identify efficiencies and manage the marketing technology stack to drive leads and full funnel journeys.
• Modernize lead management across inbound marketing, business development and sales.
• Use AI or intelligent automation to improve workflows and business performance.
• Manage the marketing lead funnel including lead scoring, roadmap and performance.
• Balance strategic leadership with hands-on execution.
• Develop and manage marketing dashboards and reports to track KPIs and ROI.
• Collaborate across regional and global marketing, sales, finance, IT and other stakeholders.
• Manage a small team of marketing and administrative professionals and contractors.

Skills

Eloqua

Oracle Sales Cloud

Marketing automation

CRM integration

Reporting

Power BI

Multi-touch attribution

Lead routing

Funnel governance

AI in marketing

Education

Bachelor's degree in marketing, business, analytics

Tools

Oracle Eloqua

Power BI

Job description

POSITION SUMMARY

The world depends on data we power and cool™. We are seeking a data savvy Sr. Manager, Marketing Operations to modernize the function to drive greater efficiency, executional excellence and measurable business impact across the Americas region. Supporting North America and Latin America marketing, this leader will oversee marketing automation, lead management, data and reporting, budget governance, workflow optimization and technology adoption. The role requires someone who can see the full operating system of marketing, identify where complexity is slowing the organization and translate business needs into scalable processes, actionable insights and stronger execution. The ideal candidate combines deep expertise in Eloqua, Oracle, and PowerBI with strong business acumen, financial discipline, and practical experience applying AI to improve how work gets done. This is a highly collaborative role partnering across regional and global marketing, sales, finance, IT and other business stakeholders.

RESPONSIBILITIES

• Budget management, including planning, forecasting, reconciliation, accruals, partnering with finance and procurement, and executive reporting.
• Administer and optimize Oracle Eloqua in a complex enterprise environment.
• Identify efficiencies and manage the marketing technology stack in driving strong opportunities and processes/programs that will drive leads and full funnel customer journeys.
• Modernize lead management across inbound marketing, business development and sales.
• Use AI or intelligent automation to improve workflows and business performance
• Manage the overall marketing lead funnel including lead scoring, roadmap & performance
• Move comfortably between strategic leadership and hands‑on execution.
• Develop and manage marketing dashboards and reports to track key success metrics and ROI
• Collaborate and partner across regional and global marketing, sales, finance, IT and other business stakeholders.
• Manages a small team of marketing and administrative professionals and contractors

QUALIFICATIONS

• A bachelor's degree in marketing, business, analytics, or an equivalent combination of education and professional experience
• 8+ years of experience in marketing, sales, or revenue operations with at least 4 years in a marketing operations role within a B2B technology organization
• Demonstrated experience with Eloqua, Oracle Sales Cloud and the integration of marketing automations, CRM and reporting processes.
• Proven success modernizing lead management across inbound marketing, business development and sales.
• Strong knowledge of multi-touch attribution, lead routing, nurturing, funnel governance and marketing to sales handoffs.
• 4+ years' experience working with Marketing automation and CRM systems within an administrative capacity (preferably Eloqua, and Oracle Sales Cloud)
• Experience partnering with multiple teams to deliver project results in a fast-paced environment
• Drive consistent Marketing operations across the US, Canada, and LATAM.
• Spanish proficiency is a plus

PREFERRED QUALIFICATIONS

• Experience supporting multiple regions or countries, ideally including both North America and Latan America.
• Experience partnering with global or corporate headquarters team on shared platforms, processes and governance
• Experience building or deploying AI agents or agentic workflows in marketing operations
• A collaborative mindset, highly responsive to internal team members and partners across the business
• Spanish proficiency is a plus

PHYSICAL & ENVIRONMENTAL DEMANDS

No specific demands.

TIME TRAVEL REQUIRED

5-10%

About Us

The successful candidate will embrace Vertiv's Core Principles & Behaviors to help execute our Strategic Priorities. OUR CORE PRINCIPLES: Safety. Integrity. Respect. Teamwork. Inclusion. OUR STRATEGIC PRIORITIES High-Performance Culture Customer Focus Operational Excellence Innovation Financial StrengthVERTIV BEHAVIORS Own it Act with urgency Foster a customer-first mindset Think big and execute Lead by example Drive continuous improvement Learn and seek out development Promote transparent & open communication About Vertiv Vertiv (NYSE: VRT) brings together hardware, software, analytics and ongoing services to enable its customers' vital applications to run continuously, perform optimally and grow with their business needs. Vertiv solves the most important challenges facing today's data centers, communication networks, and commercial and industrial facilities with a portfolio of power, cooling and IT infrastructure solutions and services that extend from the cloud to the edge of the network. Headquartered in Westerville, Ohio, USA, Vertiv employs around 34,000 people and does business in more than 130 countries. Visit Vertiv.com to learn more.

Work Authorization

Vertiv will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1, H-1, H-2, L, B, J, or TN or who need sponsorship for work authorization now or in the future, are not eligible for hire. Equal Opportunity Employer Vertiv is an Equal Opportunity/Affirmative Action employer. We promote equal opportunities for all with respect to hiring, terms of employment, mobility, training, compensation, and occupational health, without discrimination as to age, race, color, religion, creed, sex, pregnancy status (including childbirth, breastfeeding, or related medical conditions), marital status, sexual orientation, gender identity / expression (including transgender status or sexual stereotypes), genetic information, citizenship status, national origin, protected veteran status, political affiliation, or disability. If you have a disability and are having difficulty accessing or using this website to apply for a position, you can request help by sending an email to [e-mail]