Senior Marketing Operations Analyst

CrossCountry Consulting; McLean (VA); On-site; USD 95,000 - 130,000; Full time

Benefits offered by this job

Healthcare

401(k) matching

Parental leave

Job summary

CrossCountry Consulting LLC seeks an experienced Senior Marketing Operations Coordinator to streamline marketing systems, data, and reporting. You will own platforms like HubSpot, manage automation workflows, and ensure accurate dashboards and attribution.

Collaboration with Revenue Operations and IT will be essential as you optimize processes and leverage AI for reporting. The role emphasizes strong project management, data analysis, and communication skills to drive efficiency across marketing

Qualifications

• Bachelor's degree in marketing, communications, or related field
• 3–5 years in marketing operations, preferably B2B
• Strong project management to handle multiple efforts
• Hands-on with marketing automation platforms like HubSpot
• Advanced proficiency in AI and data analysis for marketing decisions
• Strong analytical, problem-solving, and attention to detail
• Excellent communication and collaboration across teams

Responsibilities

• Own core marketing platforms (HubSpot) and vendor liaison
• Manage marketing automation workflows, lead scoring, templates
• Maintain data/reporting dashboards; coordinate with vendor on requirements
• Serve as primary contact for marketing requests via ticketing system
• Ensure timely lead routing and proper attribution
• Support marketing attribution and data flow between HubSpot and Salesforce
• Lead or support reporting efforts using AI and dashboards
• Refresh and validate monthly budget tracker; flag inconsistencies
• Identify process improvements and enable automations (PowerBI/Smartsheet/AI)
• Support events, campaigns, and cross-functional communications
• Stay current on marketing ops best practices and solutions

Skills

HubSpot

Marketing automation

Data analysis

PowerBI

Smartsheet

AI tooling

Project management

Communication

Education

Bachelor's degree in marketing

Tools

HubSpot

Salesforce

PowerBI

Smartsheet

Job description

From the beginning, our goal was to establish an advisory firm that stands apart from the rest – one that is grounded in our Core Values and dedicated to creating a positive experience not just for our clients, but for our people too. We firmly believe in the strength of collaboration, enthusiasm, generosity, and perseverance as the driving forces behind our success. With advisory solutions spanning accounting and risk, technology-enabled transformation, and transactions, we partner with our clients to solve today’s challenges and deliver present and future value.

Our commitment to our people has earned us numerous awards including Inc5000's Fastest Growing Companies and Glassdoor's Best Places to Work. Explore what our employees have to say about our unique culture by clicking here.

Position Overview

We are seeking an experienced Senior Marketing Operations Coordinator to join our growing team! In this role, you will help manage our marketing operations function, including the applicable systems, processes, reporting, and data analysis.

The ideal candidate will have prior marketing operations experience, strong project management and communication skills, and thrive on driving results and optimizing operations through efficient processes and technology.

What You'll Do

• Serve as the owner and team expert for core marketing platforms, including HubSpot and our data and reporting solution, and as the primary vendor contact
• Manage the marketing automation system, including setting up and monitoring workflows and templates, lead scoring, and advising the team on best practices
• Manage the data and reporting solution, including making updates to dashboards, coordinating with the vendor on requirements, and validating the accuracy of data
• Be the primary contact for marketing requests received through our internal ticketing system, including resolving where possible or assigning to others on the team
• Facilitate timely assignment of incoming web leads and ensure proper attribution and follow-through
• Collaborate with Revenue Operations to help manage marketing attribution and the information flow between Hubspot and Salesforce; support marketing team and users with marketing-related Salesforce questions and campaigns
• Leverage AI to produce reporting as needed and lead the team reporting process; analyze data and metrics to identify cross-channel trends and improvement opportunities
• Refresh monthly budget tracker, validate data, and flag inconsistencies or pacing concerns
• Identify areas for process improvement and enable automations across the team utilizing PowerBI, Smartsheet automations, and AI support
• Lead or support strategic team initiatives and research efforts
• Provide other general operations support as needed, including for events, campaigns, and communications
• Stay current on the latest marketing operations best practices and solutions

What You'll Bring

• Bachelor's degree in marketing, communications, or a related field
• 3-5 years of experience in marketing operations, preferably in a B2B environment
• Strong project management skills to manage multiple efforts concurrently
• Hands-on experience with marketing automation platforms, preferably HubSpot or comparable marketing systems
• Advanced proficiency in AI and data analysis to drive marketing decisions
• Strong analytical and problem-solving skills and attention to detail
• Excellent communication and interpersonal skills and collaboration with cross-functional teams and stakeholders

Benefits Summary

The CrossCountry total rewards package includes comprehensive healthcare options, including medical, dental, and vision coverage; flexible spending accounts; and a 401(k) with company matching. Additionally, employees can take advantage of generous parental and maternity leave policies, technology stipends, and wellness reimbursement programs, all designed to support both professional growth and personal well-being. For detailed information about benefits at CrossCountry, please visit our dedicated benefits site: https://www.crosscountry-consulting.com/careers/benefits/.

Equal Employment Opportunity (EEO)

CrossCountry provides equal employment opportunities (EEO) to all employees and applicants for employment and believes that respect and fair treatment are critical to creating a productive and inclusive workplace.

As an equal opportunity employer, CrossCountry is fully committed to comply with all federal, state, and local laws and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability, pregnancy, genetics, sexual orientation, veteran status, gender identity or expression or any other protected characteristic. The company also complies with pay transparency and labor laws applicable to all terms and conditions of employment.