Marketing Operations Lead

Logoslabs; San Francisco (CA); On-site; USD 140,000 - 200,000; Full time

Job summary

Logoslabs in San Francisco is seeking a Marketing Operations Lead who will own the marketing tech stack, with HubSpot at the core, and drive data hygiene, workflows, and integrations.

You will design processes, build analytics, lead cross-functional projects across Marketing, Sales and RevOps, and champion AI-powered tools to boost productivity and ROI.

Qualifications

• 5+ years in marketing operations with HubSpot expertise.
• Experience in analytics, reporting, and dashboards.
• Proven track record leading cross-functional projects with multiple stakeholders.
• Hands-on experience applying AI tools to marketing workflows.
• Strong process design and documentation skills.
• Excellent communication translating data to non-technical stakeholders.
• B2B SaaS or real estate industry experience is a plus.

Responsibilities

• Own and optimize the marketing technology stack with HubSpot as core platform — administration, workflows, integrations, and data hygiene
• Design and continuously improve marketing processes to increase team efficiency and campaign velocity
• Build and maintain analytics and reporting frameworks that give leadership a clear, accurate view of marketing performance and ROI
• Lead cross-functional projects that span Marketing, Sales, and other departments, keeping timelines, stakeholders, and deliverables aligned
• Identify and implement AI-powered tools and workflows to improve marketing productivity, personalization, and speed to execution
• Manage lead scoring, segmentation, and lifecycle automation within HubSpot
• Serve as the internal expert and go-to resource for MarTech questions, training, and best practices
• Monitor data quality across marketing systems and ensure clean handoffs with sales and CRM data

Skills

HubSpot Administration

Marketing Analytics

Cross-Functional Leadership

AI in Marketing

Process Design

Data Hygiene

Effective Communication

Tools

HubSpot

AI Marketing Tools

Job description

The Marketing Operations Lead owns the engine behind our marketing team the tech stack, the processes, the data, and the systems that let every campaign run smoothly and every result get measured. This person keeps HubSpot humming, brings AI tools into everyday workflows, and partners across Marketing, Sales, and RevOps to keep projects moving and reporting sharp.

Key Responsibilities:

• Own and optimize the marketing technology stack, with HubSpot as the core platform — administration, workflows, integrations, and data hygiene

• Design and continuously improve marketing processes to increase team efficiency and campaign velocity

• Build and maintain analytics and reporting frameworks that give leadership a clear, accurate view of marketing performance and ROI

• Lead cross-functional projects that span Marketing, Sales, and other departments, keeping timelines, stakeholders, and deliverables aligned

• Identify and implement AI-powered tools and workflows to improve marketing productivity, personalization, and speed to execution

• Manage lead scoring, segmentation, and lifecycle automation within HubSpot

• Serve as the internal expert and go-to resource for MarTech questions, training, and best practices

• Monitor data quality across marketing systems and ensure clean handoffs with sales and CRM data

Requirements:

• 5+ years in marketing operations, demonstrated HubSpot administration/expertise (certifications a plus)

• Proven experience with marketing analytics, reporting, and dashboarding

• Track record leading cross-functional projects with multiple stakeholders

• Hands-on experience applying AI tools to marketing workflows (content, personalization, automation, or analysis)

• Strong process-design and documentation skills

• Excellent communication skills — able to translate data and systems into clear recommendations for non-technical stakeholders

• B2B SaaS or real estate industry experience a plus