Senior Marketing Operations Lead: Drive Funnel & Insights

Fortinet, Inc.; Sunnyvale (CA); On-site; USD 107,000 - 160,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k)

11 paid holidays

Job summary

Fortinet, Inc. is seeking a Sr. Marketing Operations Manager to join the Corporate Marketing Operations team. This role focuses on marketing technology, systems, data quality, and partnering with global marketing to set targets and optimize campaigns.

You will own marketing funnel reporting, KPI dashboards, and collaboration with Sales leadership while identifying growth opportunities and reducing manual processes.

Qualifications

• Relevant BA/BS degree or equivalent work experience
• 5+ years experience in marketing operations
• Experience with data and analytics, including identifying and correcting data quality issues
• Experience with Marketing Automation Platforms like Eloqua, Marketo, Adobe Campaign, Pardot, and Salesforce Marketing Cloud
• Familiarity with CRM systems: Salesforce, MS Dynamics, Oracle Siebel
• Excellent communicator, highly organized, and able to communicate to technical and non-technical audience
• Experience working with multiple systems, API knowledge and data warehouse integration a plus
• Highly driven, innovative, problem solver and team player ready to excel in a fast paced, data driven marketing team
• First-rate project management, teamwork, interpersonal, and relationship management skills

Responsibilities

• Create targets quarterly/yearly across all regions with Marketing and Sales leadership
• Become a Marketing funnel expert and report weekly on global Marketing performance
• Track leading indicators of engagement and sales development, identify gaps, and be able to solve them
• Clean and optimize large data sets to ensure accuracy for the business
• Analyze business questions and make recommendations on how to improve performance and maximize KPIs
• Remove manual processes to reduce operational debt and improve efficiency and productivity
• Help to manage aspects of our marketing technology stack, including Eloqua, as well as our campaign attribution, ABM, scoring, routing tools, and more
• Construct and optimize marketing campaigns and workflows to ensure we are operating at peak efficiency with crisp and flawless execution
• Evaluate new technologies to improve and optimize marketing and sales performance
• Contribute in the development, management, and analysis of Marketing KPI’s, standardized operational reports and dashboards to provide visibility into the business, lead-to-sales conversion rates, campaignROI and trends

Skills

Marketing operations experience

Tableau or similar analytics

Eloqua

Marketo

Adobe Campaign

Pardot

Salesforce Marketing Cloud

CRM integration

Data quality analysis

Strong communication

Education

BA/BS degree or equivalent

Tools

Eloqua

Marketo

Adobe Campaign

Pardot

Salesforce Marketing Cloud

Job description

Fortinet, Inc. is seeking a Sr. Marketing Operations Manager to join the Corporate Marketing Operations team. This role focuses on marketing technology, systems, data quality, and partnering with global marketing to set targets and optimize campaigns.

You will own marketing funnel reporting, KPI dashboards, and collaboration with Sales leadership while identifying growth opportunities and reducing manual processes.