Senior Marketing Operations, Growth Analyst

Jobtailor; California (MO); On-site; USD 110,000 - 150,000; Full time

Job summary

Jobtailor is seeking a seasoned analytics partner to translate complex data findings into clear growth moves across mobile and web. You will own end-to-end tracking implementations, design solutions with MMPs, GTM, and product analytics platforms, and ensure accurate measurement.

You will advise on martech stack design, privacy frameworks, and lead training on analytics tools, while partnering directly with clients to drive strategic investments and performance improvements.

Qualifications

• Proven track record (~4+ years) in digital analytics, owning measurement strategy and client partnerships.
• Experience with incrementality testing, lift testing, or MMM is a strong plus.
• Hands-on experience architecting setups across MMPs, publisher pixels, GTM, and product analytics.

Responsibilities

• Serve as the primary analytics partner in client conversations and translate findings into growth moves.
• Own tracking and measurement implementation end-to-end across mobile app and web platforms.
• Design and implement solutions using MMPs, GTM, product analytics platforms, and publisher SDKs/pixels.
• Validate and troubleshoot tracking implementations and advise on martech stack design and privacy frameworks.
• Help leadership navigate measurement gaps and design decision-ready BI reporting.

Skills

Digital Analytics

Measurement Strategy

Incrementality Testing

Media Mix Models

Attribution Models

Data Pipeline Development

Cohort Analysis

API Integration

BI Reporting

Analytics Workflows

Proactive Problem-Solving

Clear Communication

Stakeholder Alignment

Training Leadership

Client Partnership

Tools

Adjust

AppsFlyer

Google Tag Manager

GA4

Mixpanel

RevenueCat

Sigma

Looker

Tableau

Job description

• Serve as the primary analytics partner in client conversations


• Translate complex data findings into clear growth moves


• Drive feedback loops between marketing and creative teams


• Own tracking and measurement implementation end-to-end across mobile app and web platforms


• Design and implement solutions using MMPs, GTM, product analytics platforms, and publisher SDKs/pixels


• Validate and troubleshoot tracking implementations


• Advise on martech stack design, incrementality, and privacy frameworks


• Help leadership teams navigate measurement gaps and make investment decisions


• Design decision-ready BI reporting and standardize analytical workflows across accounts


• Share best practices and lead trainings on analytical tools


• Translate Data Science and Engineering findings into clear business strategy for clients


• Integrate AI workflows and automation into daily analytics work

Requirements

• Proven track record (~4+ years) in digital analytics (mobile app & web), owning measurement strategy, MMP and web tracking implementations, and serving as a direct client partner


• Experience with incrementality testing, lift testing, or Media Mix Models (MMM) is a strong plus


• Hands-on experience architecting setups across MMPs (Adjust, AppsFlyer), publisher pixels, GTM, and product analytics (GA4, Mixpanel, RevenueCat)


• Deep fluency in attribution models, lookback windows, and privacy frameworks (SKAN, CMP, CAPI)


• Experience running strategy calls, navigating ambiguous requests, and driving alignment across fast-moving stakeholders


• Skilled in building data pipelines from API calls to BI transformation (Sigma, Looker, Tableau)


• Knowledge of retention, ROAS, LTV, and cohort performance analysis


• Ability to communicate complex data clearly to non-technical leads


• Proactive problem-solving and full accountability for outcomes

Core Competencies

Demonstrates expertise in digital analytics, measurement strategy, and client partnership, with a strong focus on implementing tracking solutions and translating data insights into actionable business strategies. Proficient in utilizing advanced analytics tools and frameworks to drive decision-making and optimize marketing performance.

Highest-signal resume keywords

• Digital Analytics


• Measurement Strategy


• MMP Implementation


• Attribution Models


• Data Pipeline Development

Hard Skills

• Digital Analytics


• Measurement Strategy


• Incrementality Testing


• Media Mix Models


• Attribution Models


• Data Pipeline Development
  
• Cohort Performance Analysis


• API Integration


• BI Reporting


• Analytics Workflow Standardization

Soft Skills

• Proactive Problem-Solving


• Clear Communication


• Stakeholder Alignment


• Training Leadership
  
• Client Partnership

Industry Keywords

• Privacy Frameworks


• Retention Analysis


• ROAS


• LTV


• Cohort Analysis

Tools & Technologies

• Adjust


• AppsFlyer


• Google Tag Manager


• GA4


• Mixpanel


• RevenueCat


• Sigma


• Looker


• Tableau