Lead Marketing Analyst

Jobtailor; New York (NY); On-site; USD 90,000 - 120,000; Full time

Job summary

Jobtailor seeks a Marketing Analytics professional to own GA4/GTM across digital properties and build robust attribution models. You will design dashboards for leaders, partner with SEO and paid media teams, and promote AI-assisted analysis within marketing. Regular data quality checks and clear executive reports are part of the role.

You will work closely with cross‑functional teams to translate complex data into actionable insights and drive data‑driven decisions at the SVP level.

Qualifications

• 3–5+ years in marketing analytics, digital marketing, or marketing operations with direct ownership of analytics.
• Hands‑on experience in SEO, paid media, or content marketing.
• Deep GA4 and GTM expertise: event schema design, custom dimensions, cross-domain tracking, trigger logic, and QA.
• Track record building dashboards using Tableau, Looker Studio, or Power BI.
• Strong understanding of data foundations in Google Ads, Meta, Google Search Console, SEMrush, or Conductor.
• Strong communication skills to translate complex data into plain-language recommendations.

Responsibilities

• Own GA4 and GTM across all digital properties, including tracking, tagging, QA, and marketing data product ownership.
• Build and evolve attribution models for organic, paid, social, email, phone, and AI-referred channels.
• Design dashboards for channel leads and senior leadership.
• Partner with SEO, paid media, and brand/content teams to provide actionable recommendations.
• Champion AI-assisted analysis methodologies within marketing.
• Run regular data quality audits.
• Deliver clear, action-oriented performance reports to marketing leadership.
• Report directly to the SVP of Marketing.

Skills

GA4 Expertise

GTM Proficiency

Dashboard Development

Marketing Analytics Ownership

Data Quality Audits

AI-Assisted Analysis

Marketing Data Product Ownership

Tools

Tableau

Looker Studio

Power BI

Google Ads

Meta

Google Search Console

SEMrush

Conductor

Job description

• Own GA4 and GTG/GTM across all digital properties, including tracking, tagging, QA, and marketing data product ownership


• Build and evolve attribution models for organic, paid, social, email, phone, and AI-referred channels


• Design Tableau or similar dashboards for channel leads and senior leadership


• Partner with SEO, paid media, and brand/content teams to provide actionable recommendations


• Champion AI-assisted analysis methodologies within marketing


• Run regular data quality audits


• Deliver clear, action-oriented performance reports to marketing leadership


• Report directly to the SVP of Marketing

Requirements

• 3–5+ years in marketing analytics, digital marketing, or marketing operations, with direct ownership of analytics


• Hands‑on experience working inside SEO, paid media, or content marketing


• Deep GA4 and GTM expertise: event schema design, custom dimensions, cross-domain tracking, trigger logic, and QA


• Track record building dashboards using Tableau, Looker Studio, or Power BI


• Deep understanding of data foundations in Google Ads, Meta, Google Search Console, SEMrush, or Conductor


• Strong communication skills to translate complex data into plain-language recommendations

Core Competencies

Expertise in GA4 and GTM for digital marketing analytics, with a strong focus on building dashboards and delivering actionable insights. Proven ability to collaborate with cross‑functional teams and communicate complex data effectively.

Highest-signal resume keywords

• GA4 Expertise


• GTM Proficiency


• Dashboard Development


• Marketing Analytics Ownership


• Data Quality Audits


• AI-Assisted Analysis


• Marketing Data Product Ownership

Hard Skills

• Attribution Modeling


• Event Schema Design


• Custom Dimensions


• Cross-Domain Tracking


• Trigger Logic


• Data Analysis


• Performance Reporting


• SEO Analytics


• Paid Media Analytics


• Content Marketing Analytics

Soft Skills

• Strong Communication Skills

Industry Keywords

• Digital Marketing


• Marketing Operations


• Data Quality


• AI-Assisted Analysis


• Marketing Data Product Ownership

Tools & Technologies

• Tableau


• Looker Studio


• Power BI


• Google Ads


• Meta


• Google Search Console


• SEMrush


• Conductor