Senior Director, Business Analytics

Jobtailor; Illinois; On-site; USD 140,000 - 190,000; Full time

Job summary

Jobtailor in Illinois seeks a senior analytics consultant to guide clients through data-driven marketing initiatives. You will define analytics roadmaps and drive audience strategies that shape campaigns and investments.

You will mentor teams, lead measurement plans, and distill complex analyses into clear stories for senior clients, delivering actionable insights that improve ROI and growth across brands.

Qualifications

• University degree in a relevant field.
• 11+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting.
• Experience with marketing analytics, including first- and third-party data solutions, data lakes, data clean rooms.
• Experience in integrated marketing related to media and customer journey development, including budgeting, revenue forecasting and ROI development.

Responsibilities

• Consult with clients to identify business problems and develop analytics roadmaps.
• Lead consumer segmentation and audience identification processes.
• Advise client leads on audience strategy, measurement and analytics.
• Lead development and revision of measurement plans.
• Distill complex concepts into data stories with actionable conclusions.
• Identify growth opportunities and adoption of new analytics technologies.
• Investigate impact of new data sources and technologies on marketing.
• Provide ad hoc support to solve broad strategic marketing problems.
• Assess capabilities and establish career-growth roadmaps for direct reports.
• Partner with Planning and Investment teams on annual budget setting and optimization.
• Recruit new talent
• Research industry trends, engage in training and attend industry events.

Skills

Audience-based marketing

Leadership

Data-driven advertising

Analytic thinking

Client relationship management

Effective communication

Education

University degree

Tools

Data Lakes

Data Clean Rooms

First-Party Data Solutions

Third-Party Data Solutions

Job description

• Consult with clients to identify business problems and opportunities and develop practical analytics roadmaps
• Lead consumer segmentation and audience identification processes
• Advise client leads and senior clients on audience strategy, measurement and advanced analytics
• Share points of view on industry changes in data and analytics, including future measurement, clean rooms and attention measurement
• Lead development and ongoing revision of measurement plans
• Distill complex concepts and analytic solutions into compelling data stories with actionable conclusions
• Identify brand- and portfolio-level growth opportunities, innovation and adoption of new analytics technologies
• Investigate the impact of new data sources and technologies on marketing and relevant verticals
• Provide ad hoc support to solve broad strategic marketing problems
• Assess capabilities, create career-growth roadmaps and establish goals for direct reports
• Partner with Planning and Investment teams on annual budget setting, media plan development and ongoing optimization
• Recruit new talent
• Research industry trends, engage in training and attend industry events

Requirements

• University degree
• 11+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting
• Industry knowledge in marketing analytics and data, including first- and third-party data solutions, data lakes, data clean rooms, aggregated and user-level data
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting and ROI development
• Expertise in audience-based marketing and data-driven advertising
• Analytic skills, critical thinking and ability to clarify strategic and operational issues related to data and analytics
• Problem-solving skills to drive issues to resolution
• Proven leadership ability and strong client relationship experience
• Strong communication and presentation skills
• Ability to train and coach colleagues, prioritize work, conduct analysis, and manage project scope, budgeting and timing
• Knowledge of agency-side media campaign planning and execution process is desirable, but not required

Core Competencies

Demonstrates extensive expertise in data and analytics, particularly in marketing analytics and audience-based strategies. Proven ability to lead teams, develop actionable insights, and drive client relationships through effective communication and problem-solving.

Highest-signal resume keywords

• Data And Analytics Experience
• Audience-Based Marketing
• Leadership Ability
• Analytic Skills
• Client Relationship Management

ATS Optimization Keywords

Hard Skills

• Data Lakes
• Data Clean Rooms
• First-Party Data Solutions
• Third-Party Data Solutions
• Integrated Marketing
• Budgeting
• Revenue Forecasting
• ROI Development
• Consumer Segmentation
• Measurement Plans

Soft Skills

• Critical Thinking
• Problem-Solving
• Communication Skills
• Presentation Skills
• Coaching Ability

Certifications & Qualifications

• University Degree

Industry Keywords

• Marketing Analytics
• Data-Driven Advertising
• Media Campaign Planning
• Strategic Marketing
• Audience Strategy