Senior Analytics & Ad-Tech Leader

Jobtailor; California (MO); On-site; USD 120,000 - 180,000; Full time

Job summary

Jobtailor is seeking a Senior Analytics Lead to drive measurement plans, lead a team of analysts, and translate data into actionable insights for client marketing strategies.

You will partner with Marketing Science and internal/external teams to deliver timely, high-impact analyses and thought leadership in ad-tech. MBA/MS candidates are preferred for this role.

Qualifications

• Bachelor's degree required in a quantitative or related field.
• 6+ years of experience in a data-driven, quantitative role.
• Strong passion for digital marketing, research and analytics.
• Demonstrated knowledge of paid media strategy and media analytics.
• Excellent communication and presentation skills.
• Ability to work in cross-functional teams and manage multiple tasks.
• Ability to explain complex ideas clearly to diverse audiences.
• Experience with ad technologies and research techniques.

Responsibilities

• Develop and execute measurement plans.
• Establish thought leadership in analytics and ad-technology concepts.
• Turn analytics into clear, actionable insights.
• Anticipate client needs and develop proactive solutions.
• Ensure timely delivery of all reports and deliverables.
• Manage engagement between Marketing Science and internal/external teams.
• Recommend research to support consumer insights and strategy.
• Provide leadership on ad-tech and measurement tools.
• Identify opportunities for process improvement.
• Lead, mentor and train analysts.
• Present reports to clients by phone and in person.
• Oversee client presentations at a high level.
• Manage resources and drive process improvements with Directors.
• Collaborate with media planners to shape data-driven strategies.

Skills

Data-driven decision making

Ad technology knowledge

Predictive analytics

Media analytics

Client presentation skills

Cross-functional teamwork

Mentoring

Time management

Education

Bachelor's degree in Statistics/Mathematics/Economics/Engineering/Information Management/Business

MBA

MS

Tools

SAS

SPSS

R

SQL

Microsoft Excel

Microsoft PowerPoint

Trello

Asana

DV360

Sizmek

Omniture

GfK

Nielsen

Simmons

Job description

• Participate in measurement plan development and execution
• Establish thought leadership around analytics, research, and ad-technology concepts, methods, and tools
• Turn analytics efforts into clear, compelling, and actionable insights
• Anticipate client needs and proactively develop solutions
• Ensure timely completion of scheduled and ad hoc deliverables
• Manage engagement between Marketing Science and internal and external teams
• Recommend and implement research supporting consumer insight gathering and strategic processes
• Provide thought leadership on ad-tech and measurement technologies
• Identify opportunities for continuous process improvement
• Lead, mentor, and train analysts
• Present reports, POVs, and other materials to clients by phone and in person
• Provide high-level oversight during client presentations
• Manage resources and implement process improvements with Directors
• Work with media planners and strategists to shape clients’ marketing strategy through data-driven insights

Requirements

• Bachelor’s degree in Statistics, Mathematics, Economics, Engineering, Information Management, Social Sciences, or Business/Marketing-related fields
• 6+ years of experience in a quantitative, data-driven field
• Passion for digital marketing, research, and analytics
• Demonstrated knowledge of paid media strategy and media analytics
• Excellent communication and presentation skills
• Ability to work effectively with others and in cross-functional teams
• Ability to manage and prioritize concurrent tasks
• Ability to explain complex technical ideas verbally and in writing to multiple audiences
• Comprehensive knowledge of ad technologies and research techniques, including troubleshooting
• Ability to use predictive and prescriptive analytics beyond descriptive analytics
• Ability to set individual goals for analysts and measure performance
• Ability to identify quality or workload issues and reallocate resources
• Experience or familiarity with SAS, SPSS, R, or other advanced analytics software
• Experience or familiarity with ad-serving and web analytics tools, including DCM/DV360, Sizmek, Twitter, Snapchat, and Omniture
• Experience or familiarity with database design concepts and SQL
• Experience or familiarity with syndicated research sources/tools, including GfK, MRI, Simmons, Scarborough, IMS, Nielsen, and comScore
• Experience or familiarity with digital ad effectiveness research
• Proficiency with Microsoft Excel and PowerPoint
• Proficiency with project management tools such as Trello and Asana
• Familiarity with HTML and JavaScript
• MBA/MS is preferred

Core Competencies

Demonstrates expertise in analytics, research, and ad-technology, with a strong ability to turn data into actionable insights. Proficient in managing cross-functional teams and mentoring analysts while ensuring timely delivery of high-quality work.

Highest-signal resume keywords

• Data-Driven Decision Making
• Ad Technology Knowledge
• Predictive Analytics
• Media Analytics
• Client Presentation Skills

ATS Optimization Keywords

Hard Skills

• Statistical Analysis
• Predictive Analytics
• SQL
• SAS
• SPSS
• R
• Ad-Serving Tools
• Web Analytics
• Database Design
• Digital Marketing Strategy

Soft Skills

• Excellent Communication
• Team Collaboration
• Problem Solving
• Mentoring
• Time Management

Certifications & Qualifications

• MBA
• MS

Industry Keywords

• Digital Marketing
• Media Strategy
• Consumer Insights
• Research Techniques
• Ad-Tech

Tools & Technologies

• Microsoft Excel
• Microsoft PowerPoint
• Trello
• Asana
• DCM/DV360
• Sizmek
• Omniture
• GfK
• Nielsen
• Scarborough