Marketing Analyst Lead

Jobtailor; New York (NY); On-site; USD 110,000 - 140,000; Full time

Job summary

Jobtailor in New York, NY seeks a marketing analytics professional to own GA4 and GTM across digital properties, build attribution models, and deliver actionable dashboards for leadership. You will collaborate with SEO, paid media, and content teams to translate data into channel-specific recommendations and drive AI-assisted analysis to enhance marketing decisions.

The role emphasizes data quality, cross-functional partnership, and reporting directly to the SVP of Marketing, acting as the

Qualifications

• 3–5+ years in marketing analytics, digital marketing, or marketing operations, with direct ownership of analytics
• Hands-on experience working inside SEO, paid media, or content marketing
• Deep GA4 and GTM expertise, including event schema design, custom dimensions, cross-domain tracking, trigger logic, and QA
• Track record building dashboards with Tableau, Looker Studio, or Power BI
• Deep understanding of paid media data foundations in Google Ads and Meta
• Experience with SEO tools such as Google Search Console, SEMrush, or Conductor
• Strong communication skills to translate complex data into plain-language recommendations
• Experience with call tracking and multi-channel lead attribution is a bonus
• Familiarity with AI search and generative engine optimization (GEO) measurement is a bonus

Responsibilities

• Own GA4 and GTM across all digital properties, including tracking, tagging, QA, and product ownership of marketing data
• Build and evolve attribution models showing how channels drive reservations and rentals
• Design and evolve Tableau or similar dashboards for channel leads and senior leadership
• Partner with SEO, paid media, and brand/content teams to turn data into channel-specific recommendations
• Champion AI-assisted analysis within the marketing function
• Develop methodologies that make marketing data faster to digest and easier for subject-matter experts to act on
• Run regular data quality audits
• Deliver clear, action-oriented performance reports to marketing leadership
• Report directly to the SVP of Marketing and serve as the analytics backbone for the marketing department

Skills

GA4 Expertise

GTM Proficiency

Tableau Dashboard Development

SEO Tools Experience

Paid Media Data Analysis

Cross-Functional Collaboration

Tools

Tableau

Looker Studio

Power BI

Google Ads

Meta

Google Search Console

SEMrush

Conductor

Job description

• Own GA4 and GTG/GTM across all digital properties, including tracking, tagging, QA, and product ownership of marketing data
• Build and evolve attribution models showing how organic, paid, social, email, phone, and AI-referred channels drive reservations and rentals
• Design and evolve Tableau or similar dashboards for channel leads and senior leadership
• Partner with SEO, paid media, and brand/content teams to turn data into channel-specific recommendations
• Champion AI-assisted analysis within the marketing function
• Develop methodologies that make marketing data faster to digest and easier for subject-matter experts to act on
• Run regular data quality audits
• Deliver clear, action-oriented performance reports to marketing leadership
• Report directly to the SVP of Marketing and serve as the analytics backbone for the marketing department

Requirements

• 3–5+ years in marketing analytics, digital marketing, or marketing operations, with direct ownership of analytics
• Hands-on experience working inside SEO, paid media, or content marketing
• Deep GA4 and GTM expertise, including event schema design, custom dimensions, cross-domain tracking, trigger logic, and QA
• Track record building dashboards with Tableau, Looker Studio, or Power BI
• Deep understanding of paid media data foundations in Google Ads and Meta
• Experience with SEO tools such as Google Search Console, SEMrush, or Conductor
• Strong communication skills to translate complex data into plain-language recommendations
• Experience with call tracking and multi-channel lead attribution is a bonus
• Familiarity with AI search and generative engine optimization (GEO) measurement is a bonus

Core Competencies

Demonstrates expertise in GA4 and GTM for marketing analytics, with a strong ability to build and evolve dashboards using Tableau or similar tools. Capable of translating complex data into actionable insights for marketing leadership and collaborating effectively with cross-functional teams.

Highest-signal resume keywords

• GA4 Expertise
• GTM Proficiency
• Tableau Dashboard Development
• SEO Tools Experience
• Paid Media Data Analysis

Hard Skills

• Marketing Analytics
• Attribution Modeling
• Event Schema Design
• Cross-Domain Tracking
• Trigger Logic
• Data Quality Audits
• Multi-Channel Lead Attribution
• AI-Assisted Analysis
• Call Tracking
• Custom Dimensions

Soft Skills

• Strong Communication Skills

Industry Keywords

• Digital Marketing
• Marketing Operations
• Data-Driven Recommendations
• Performance Reporting
• Marketing Data Methodologies

Tools & Technologies

• Tableau
• Looker Studio
• Power BI
• Google Ads
• Meta
• Google Search Console
• SEMrush
• Conductor