Manager, Marketing Analytics, Measurement

Jobtailor; Illinois; On-site; USD 110,000 - 150,000; Full time

Job summary

Jobtailor in Illinois seeks a Measurement Strategy Lead to drive enterprise client engagements and execute advanced measurement strategies across MMM, incrementality testing, and roadmaps. You will translate outputs into actionable business recommendations and present to senior stakeholders.

Your role includes leading teams, developing reports, and guiding strategic directions with clients and leadership, while collaborating on business development and client strategy.

Qualifications

• 4+ years of experience working with clients (internal or external), or 3+ years plus an MBA
• At least 1+ years of experience managing direct reports
• Excellent communication and collaboration across multiple client and internal teams
• Ability to connect complex marketing data and situations into a tangible business path forward for clients
• Experience within the marketing industry, preferably digital marketing
• Preferred: experience with in-marketing testing for marketing investments, such as incrementality tests using geographic or customer holdouts
• Preferred: experience with digital marketing analytics software, including Adobe Analytics, Google Analytics, and ViQ
• Preferred: experience using SQL to gather data or run analytics on datasets
• Preferred: MMM/MTA marketing models
• Preferred: experience communicating and partnering with Directors, VPs, CMOs, and similar high-level partners

Responsibilities

• Manage 1 to 3 enterprise client engagements
• Execute measurement strategy across Marketing Mix Modeling, incrementality testing, and measurement roadmap work
• Own day-to-day workstream execution and deliver client-facing presentations
• Translate complex measurement outputs into clear business recommendations
• Present regularly to senior client stakeholders, including VPs and C-level executives
• Identify workplans, workstreams, and deliverables and deliver project plans with clients and leadership
• Review services with client leaders, identify improvement areas, and adjust strategies and scope
• Support business development through strategy, messaging, and prospective-client scope refinement
• Lead client digital marketing activation roadmap and vision strategy
• Define and drive team structure, roles, development, and client strategy
• Lead Measurement Solutions work and collaborate on marketing solutions/value-add plays
• Develop and manage 1–2 direct reports
• Address complex, open-ended analytics requests using structured thinking
• Structure activation work and communications around critical business goals
• Analyze client media performance data to identify trends and improvement opportunities
• Develop actionable business insights and recommendations
• Build expertise in marketing measurement technology and its impact on data, analytics, and clients’ businesses

Skills

Client Engagement Management

Digital Marketing Analytics

Measurement Strategy Execution

Team Leadership

Data Analysis

Education

MBA

Tools

Adobe Analytics

Google Analytics

ViQ

SQL

MMM/MTA models

Job description

• Manage 1 to 3 enterprise client engagements
• Execute measurement strategy across Marketing Mix Modeling, incrementality testing, and measurement roadmap work
• Own day-to-day workstream execution and deliver client-facing presentations
• Translate complex measurement outputs into clear business recommendations
• Present regularly to senior client stakeholders, including VPs and C-level executives
• Identify workplans, workstreams, and deliverables and deliver project plans with clients and leadership
• Review services with client leaders, identify improvement areas, and adjust strategies and scope
• Support business development through strategy, messaging, and prospective-client scope refinement
• Lead client digital marketing activation roadmap and vision strategy
• Define and drive team structure, roles, development, and client strategy
• Lead Measurement Solutions work and collaborate on marketing solutions/value-add plays
• Develop and manage 1–2 direct reports
• Address complex, open-ended analytics requests using structured thinking
• Structure activation work and communications around critical business goals
• Analyze client media performance data to identify trends and improvement opportunities
• Develop actionable business insights and recommendations
• Build expertise in marketing measurement technology and its impact on data, analytics, and clients’ businesses

Requirements

• 4+ years of experience working with clients (internal or external), or 3+ years plus an MBA
• At least 1+ years of experience managing direct reports
• Excellent communication and collaboration across multiple client and internal teams
• Ability to connect complex marketing data and situations into a tangible business path forward for clients
• Experience within the marketing industry, preferably digital marketing
• Ability to thrive in ambiguous situations
• Preferred: experience with in-marketing testing for marketing investments, such as incrementality tests using geographic or customer holdouts
• Preferred: experience with digital marketing analytics software, including Adobe Analytics, Google Analytics, and ViQ
• Preferred: experience using SQL to gather data or run analytics on datasets
• Preferred: experience with MMM/MTA marketing models
• Preferred: experience communicating and partnering with Directors, VPs, CMOs, CFOs, and similar high-level partners

Core Competencies

Demonstrates expertise in managing enterprise client engagements and executing measurement strategies in digital marketing. Proficient in translating complex data into actionable business insights and recommendations while leading teams and collaborating with senior stakeholders.

Highest-signal resume keywords

• Client Engagement Management
• Digital Marketing Analytics
• Measurement Strategy Execution
• Team Leadership
• Data Analysis

ATS Optimization Keywords

Hard Skills

• Marketing Mix Modeling
• Incrementality Testing
• SQL
• Adobe Analytics
• Google Analytics
• MMM/MTA Marketing Models
• Data Analysis
• Business Insights Development
• Project Planning
• Measurement Solutions

Soft Skills

• Excellent Communication
• Collaboration
• Structured Thinking
• Adaptability
• Client Relationship Management

Industry Keywords

• Digital Marketing
• Marketing Analytics
• Client Strategy
• Business Development
• Performance Data Analysis

Tools & Technologies

• Digital Marketing Analytics Software
• Measurement Technology