Sr. Marketing Operations Manager - Website

BambooHR; Draper (UT); Hybrid; USD 100,000 - 160,000; Full time

Benefits offered by this job

Health insurance

401k match

Paid vacation

Job summary

BambooHR is seeking a Sr. Marketing Ops Manager hybrid in Utah, reporting to marketing leadership.

You will own the technical foundation connecting website interactions to trusted marketing data, overseeing tagging, consent management, analytics instrumentation, and the data layer powering downstream platforms like Marketo, Salesforce, and Databricks. Your role focuses on scalable measurement architecture, privacy compliance, and collaborates with Legal, Engineering, and Marketing analytics to

Qualifications

• Bachelor's degree in CS, IS, Marketing, or related field, or equivalent experience.
• 6–8 years in a modern marketing tech stack.
• Deep GTM experience and enterprise tag management best practices.
• Experience with Marketo or similar marketing automation platform.

Responsibilities

• Own GTM architecture, governance, and deployment across production environments.
• Design and maintain consent management solutions with Legal and Engineering.
• Establish marketing attribution standards including UTM governance and tracking IDs.
• Own analytics instrumentation across Adobe Analytics, GA4, and future platforms.
• Define the website data layer contract with Engineering and ensure reliable data flow.

Skills

Analytical thinking

Communication skills

Independent worker

Problem solving

Attention to detail

Education

Bachelor's degree or equivalent

Tools

Google Tag Manager

Adobe Analytics

GA4

Marketo

Salesforce

Databricks

OneTrust/TrustArc

Job description

Please Note: This is a Utah-based hybrid position which will require some regular in-office days each week. Additionally, employment with BambooHR is contingent on passing both a background and credit check.

AI at BambooHR

At BambooHR, we're all about setting people free to do great work, and we believe AI is a powerful partner in that mission. We're leaning into intelligent tools to streamline our workflows, giving us more time for high-impact innovation. We look for curious, forward-thinking people who are ready to explore how AI can elevate their work and help us reimagine the future of HR.

Essential Job Duties

BambooHR is building a dedicated discipline around the technologies that power marketing measurement, attribution, and web data collection. Rather than treating tracking as a collection of scripts and tags, we treat it as a product: thoughtfully architected, well documented, and designed to evolve alongside our web platform, privacy requirements, and marketing technology stack.

As the Sr. Marketing Ops Manager, you'll own the technical foundation connecting website interactions to trusted marketing data. You'll oversee tagging, consent management, analytics instrumentation, and the data layer that powers downstream platforms including Marketo, Salesforce, and Databricks. Success in this role means creating a scalable, reliable measurement architecture that enables confident business decisions, supports future platform changes, and provides a durable foundation for Marketing and Engineering alike.

You will:

• Own Google Tag Manager (GTM) architecture, governance, and deployment across all production environments.
• Design, implement, and maintain consent management solutions in partnership with Legal and Engineering, ensuring compliance with evolving privacy regulations and industry standards.
• Establish and maintain marketing attribution standards, including UTM governance, click ID capture (GCLID, MSCLKID), and tracking consistency across digital properties.
• Own analytics instrumentation across Adobe Analytics, GA4, and future analytics platforms, partnering closely with Marketing Analytics to ensure accurate, actionable data collection.
• Define and maintain the website data layer contract with Engineering, ensuring Marketing technologies receive consistent, reliable data regardless of website or platform changes.
• Ensure accurate data flow from the website into Marketo, with Salesforce, Databricks, and other downstream systems receiving complete and trustworthy marketing data.
• Develop and maintain documentation, implementation standards, governance processes, and operational best practices for BambooHR's web marketing technology ecosystem.
• Partner with cross-functional stakeholders—including Engineering, Data & BI, Marketing Operations, Marketing Analytics, and Legal—to evolve web technology architecture and establish scalable standards.
• Evaluate new technologies, recommend improvements, and continuously optimize BambooHR's marketing technology capabilities.

Within your first year, you'll have:

• Established a documented, scalable tagging architecture that can support future website and platform evolution.
• Implemented a consent management framework that remains compliant as privacy requirements evolve.
• Increased organizational confidence in marketing attribution through reliable, complete, and trusted data.
• Created a resilient data layer contract that minimizes rework during website or platform migrations.
• Built governance processes that allow Marketing, Engineering, and Data teams to collaborate through well-defined interfaces instead of recurring implementation discussions.

What You Need to Get the Job Done

• Bachelor's degree in Computer Science, Information Systems, Marketing, or a related field, or equivalent practical experience.
• 6–8 years of experience working within a modern marketing technology stack.
• Deep experience with Google Tag Manager and enterprise tag management best practices.
• Experience administering a marketing automation platform, preferably Marketo.
• Experience with enterprise analytics platforms such as Adobe Analytics or Google Analytics 4.
• Working knowledge of consent management platforms such as OneTrust, TrustArc, DataGrail, or similar solutions.
• Working proficiency with JavaScript sufficient to troubleshoot implementations, debug data layers, and support advanced tag management.
• Experience translating URL parameters, first-party cookies, and tracking identifiers into actionable data across marketing automation and CRM platforms.
• Strong analytical and problem-solving skills with exceptional attention to detail.
• Demonstrated ability to create clear technical documentation, implementation standards, and operational processes.
• Excellent communication and collaboration skills with the ability to translate technical concepts across Marketing, Engineering, and Data teams.
• Ability to work independently, prioritize competing initiatives, and drive projects from concept through implementation.

What Will Make Us REALLY Love You

• Experience working with Databricks or modern cloud data platforms.
• SQL proficiency for data validation, troubleshooting, and analysis.
• Experience supporting server-side tagging implementations.
• Familiarity with Salesforce architecture and marketing attribution models.
• Experience developing governance frameworks for enterprise marketing technology environments.
• You are equally comfortable discussing JavaScript implementations with engineers and campaign attribution with marketers. You view measurement architecture as a long-term product to be designed, documented, and continuously improved—not simply a collection of tags to maintain.
• You enjoy bringing structure to ambiguous problems, building scalable systems, and creating sustainable technical foundations that allow others to move quickly with confidence. You work independently, influence without authority, and build credibility through thoughtful documentation, technical expertise, and collaborative problem-solving.

What You'll Love About Us

• A Great Company Culture that has been recognized by multiple organizations like Inc, and Salt Lake Tribune
• Comprehensive health, life, and disability insurance
• Generous leave policies that include 4 weeks of vacation, 12 company holidays, parental leave, and volunteer time off so you can enjoy quality of life
• 401k plans with up to 6% company match
• $2000 Paid-Paid Vacation bonus
• EAP through Headspace
• Check out all our benefits that benefit you

About Us

At BambooHR, we're building something different: we're building a people intelligence platform that transforms HR and sets people free to do great work! We're a proven market leader driving innovation while building lasting success through thoughtful, sustainable growth. Here, you'll find a place that champions growth: both professional and personal, both individual and collective.

We invest in potential, giving you the space to stretch your capabilities and turn good ideas into reality while providing the safety net of a supportive, values-driven culture. Our approach combines meaningful work with meaningful lives, offering competitive benefits, professional development, and the flexibility to thrive both in and outside the office.

What sets us apart isn't just what we do, but how we do it: with openness, integrity, and a shared commitment to doing the right thing. Join us in creating HR software that makes work better for everyone, while we make work better for you.

BambooHR is committed to the full inclusion of all qualified individuals and will ensure that persons with disabilities are provided reasonable accommodations throughout the hiring process. If you would like to request accommodations, please let your recruiter know.

BambooHR is An Equal Opportunity Employer--M/F/D/V

Because our team members are trusted to handle sensitive information, we require all candidates that receive and accept employment offers to complete a background check before being hired.

For information on California Privacy Policy, click here.

Our process utilizes AI as an assistant to efficiently process and analyze candidate data. Recruiters and hiring managers maintain full oversight and accountability, ensuring that all final selection and rejection decisions are human-made and based solely on objective job qualifications. Please see our General Privacy Notice and California Privacy Notice for more details.

See our AI Guidelines for Candidates for details on how BambooHR uses AI in recruiting, how we expect candidates to use AI, and what is not allowed.