Senior Marketing Operations Architect — Remote

Penn Foster Education Group; United States; On-site; USD 120,000 - 180,000; Full time

Job summary

Penn Foster Group seeks a senior Marketing Operations Manager who can own the systems, processes, and measurement framework powering modern B2B demand generation and ABM. This role is a hands‑on, strategic contributor trusted to translate business goals into scalable marketing automation and data governance.

You will own HubSpot, Marketo, and connected GTM workflows, define attribution standards, lead lifecycle design, and actionable reporting, while shaping a pragmatic MarTech roadmap that

Qualifications

• 6+ years in marketing operations, revenue ops, or demand gen in B2B.
• Hands-on HubSpot and Marketo administration in a complex demand gen environment.
• Strong Salesforce architecture knowledge and integration patterns.
• Ownership of marketing campaign reporting, attribution, funnel analytics, and executive dashboards.
• Experience designing lead lifecycle frameworks, lead scoring, data enrichment, and routing.
• Familiarity with ABM platforms like ZoomInfo, LeanData, 6sense, Demandbase.
• Ability to translate business requirements into technical workflows and explain tradeoffs.
• Practical use of AI in marketing ops for automation, QA, and reporting.

Responsibilities

• Own end-to-end marketing automation across HubSpot and Marketo, including architecture, workflow design, governance, release management, and best practices.
• Define and maintain MarTech roadmap for TOFU and ABM operations with platform integrations (Salesforce, ZoomInfo, LeanData, 6sense, Demandbase).
• Establish and govern campaign measurement standards—UTM, naming, source tracking, templates, and reporting definitions.
• Own attribution strategy and reporting, including model design and executive dashboards across lead, account, pipeline, and revenue.
• Architect and optimize lead lifecycle processes, including SLAs and stage progression.
• Design, implement, and refine lead scoring, enrichment, deduplication, and routing logic with marketing automation at core and Salesforce/LeanData coordination.
• Build high-quality reporting for campaigns, funnels, and ABM; translate data into actionable recommendations.
• Develop AI-enabled workflows to improve efficiency, quality, and governance of marketing ops.

Skills

HubSpot

Marketo

Salesforce integration

ABM/ demand gen

Marketing automation

Campaign reporting

Attribution

Data governance

AI workflows

Tools

HubSpot

Marketo

Salesforce

ZoomInfo

LeanData

6sense

Demandbase

Tableau / Power BI / Looker Studio

Job description

Penn Foster Group seeks a senior Marketing Operations Manager who can own the systems, processes, and measurement framework powering modern B2B demand generation and ABM. This role is a hands‑on, strategic contributor trusted to translate business goals into scalable marketing automation and data governance.

You will own HubSpot, Marketo, and connected GTM workflows, define attribution standards, lead lifecycle design, and actionable reporting, while shaping a pragmatic MarTech roadmap that