Remote Marketing Ops Lead: HubSpot & CRM Automation

WorldatWork; Scottsdale (AZ); On-site; USD 95,000 - 130,000; Full time

Benefits offered by this job

Annual discretionary bonus

Remote work possible

Health insurance

Dental insurance

Vision insurance

Well-being program

Retirement plan

Health Savings Account

Job summary

WorldatWork is seeking a Manager of Marketing Operations to own the technology, processes and data infrastructure powering its marketing programs, with a focus on HubSpot and Salesforce integration.

You will lead end-to-end email marketing operations, audience segmentation, lifecycle journeys and data governance, collaborating across Marketing, Membership, Education, Events and Research. This role offers remote flexibility.

Qualifications

• 5+ years of experience in marketing operations, marketing automation, lifecycle marketing, CRM or related disciplines.

Responsibilities

• Own the administration, governance and optimization of HubSpot and integration with Salesforce.
• Manage end-to-end email marketing operations, including campaign builds, testing, scheduling, deployment, QA, deliverability and optimization.
• Develop and manage marketing automation, nurture programs and lifecycle journeys across WorldatWork programs and audiences.
• Own marketing audience segmentation and targeting, including dynamic lists, personalization and suppression criteria.
• Ensure accurate flow and use of marketing and customer data across HubSpot, Salesforce and other platforms; partner on data quality and database health.
• Translate objectives into scalable marketing workflows and automated customer experiences.

Skills

Marketing operations

Email campaigns

Lifecycle marketing

CRM integrations

Project management

Tools

HubSpot

Salesforce

Job description

WorldatWork is seeking a Manager of Marketing Operations to own the technology, processes and data infrastructure powering its marketing programs, with a focus on HubSpot and Salesforce integration.

You will lead end-to-end email marketing operations, audience segmentation, lifecycle journeys and data governance, collaborating across Marketing, Membership, Education, Events and Research. This role offers remote flexibility.