Senior Manager Marketing Operations

Transit Technologies; United States; On-site; USD 100,000 - 120,000; Full time

Job summary

Transit Technologies is seeking an experienced B2B Marketing Operations Specialist to enhance its data-driven marketing function. This full-time, remote position requires 5-8 years of hands-on experience with HubSpot and Salesforce, along with skills in building marketing attribution models and ensuring data integrity. You'll manage the HubSpot architecture and create dashboards for campaign performance. Join a team focused on pipeline contribution and lead lifecycle management!

Qualifications

• 5–8 years in B2B marketing operations.
• Strong hands-on experience with HubSpot and Salesforce integration.
• Experience building attribution models and reporting frameworks.

Responsibilities

• Own and manage HubSpot architecture, governance, and integrations.
• Build and maintain marketing attribution models and pipeline reporting.
• Create dashboards for pipeline contribution, campaign performance, and funnel metrics.

Skills

B2B marketing operations

HubSpot expertise

Salesforce integration

Attribution models

Analytical skills

Lead lifecycle management

Tools

HubSpot

Salesforce

Job description

Location: Remote (U.S.) — Central or Eastern preferred

Reports to: VP, Revenue Marketing

Type: Full-time

Compensation: $100K–$120K base + bonus (adjust as needed)

About the Role

Transit Technologies is building a scalable, data-driven marketing function. This role is critical to ensuring every marketing investment is measurable, optimized, and tied to pipeline and revenue.

This is not a campaign execution role. You will own marketing systems, data integrity, attribution, and reporting—bringing clarity and credibility to how marketing performance is measured.

What You’ll Do

• Own and manage HubSpot architecture, governance, and integrations (Salesforce)
• Build and maintain marketing attribution models and pipeline reporting
• Create dashboards for pipeline contribution, campaign performance, and funnel metrics
• Define and manage the lead lifecycle, scoring, and MQL → SQL handoff
• Ensure data integrity, tracking (UTMs), and database health
• Partner cross-functionally with Demand Gen, Sales Ops, and external agencies
• Support campaign measurement with clear pre- and post-launch analytics

What You Bring

• 5–8 years in B2B marketing operations
• Strong hands-on experience with HubSpot (required) and Salesforce integration
• Experience building attribution models and reporting frameworks
• Expertise in lead lifecycle management and scoring
• Strong analytical skills and comfort working directly with data
• Ability to influence cross-functional teams through data and clarity

What Success Looks Like

• Trusted, accurate marketing reporting used by leadership
• Clear visibility into pipeline contribution and campaign performance
• Clean, scalable systems across HubSpot and Salesforce
• Strong alignment between Marketing and Sales on data and definitions

What This Role Is Not

• Not a campaign execution or email marketing role