Senior Marketing Manager, Remote ABM & Demand Gen

Cardinal Health, Inc.; Richmond (VA); Remote; USD 107,000 - 152,000; Full time

Benefits offered by this job

Medical benefits

Paid time off

Health savings account (HSA)

401k savings plan

Wages access via myFlexPay

FSAs

Disability coverage

Work-Life resources

Parental leave

Healthy lifestyle programs

Job summary

Cardinal Health, Inc. is seeking a Senior Marketing Manager for WaveMark Solutions to lead brand strategy, ABM, digital marketing, and demand generation.

The role partners with Sales, Product Marketing, and customers to translate priorities into high-impact programs and has two direct reports. The candidate will drive the customer engagement lifecycle, build brand awareness, generate demand, and strengthen advocacy to support revenue goals and growth.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field or equivalent work experience, preferred.
• 8+ years experience in B2B marketing, preferably within healthcare or healthcare technology, SaaS experience preferred.
• Experience developing and executing integrated marketing campaigns and demand-generation programs.
• Experience with account-based marketing, customer marketing, customer advocacy, or related programs.
• Experience working with marketing agencies and external partners.
• Familiarity with ABM platforms, CRM systems, marketing automation, and digital marketing analytics.
• Strong ability to translate business strategy into actionable marketing plans.
• Demonstrated success partnering with Sales and cross-functional stakeholders.

Responsibilities

• Translate WaveMark business priorities into actionable marketing plans with clear objectives, audiences, tactics, milestones, and measures of success.
• Lead integrated marketing initiatives across campaigns, events, customer programs, digital channels, content, and sales enablement.
• Develop and execute integrated demand-generation and ABM strategies to engage priority accounts and create qualified opportunities.
• Own WaveMark’s value proposition messaging across the customer journey with compelling content and campaigns.
• Manage customer advocacy strategy and develop customer stories, case studies, testimonials, speaking opportunities, and peer programs.
• Partner with the commercial organization to align marketing with revenue-growth priorities.
• Create reporting for leadership showing marketing impact on engagement, leads, pipeline, and revenue influence.
• Apply campaign performance insights to continuously improve strategy and execution.
• Oversee marketing budget planning, tracking, and ROI measurement.
• Coach and develop direct reports, set goals, and enable career growth.

Skills

B2B marketing

ABM campaigns

Marketing strategy

Cross-functional collaboration

Digital marketing

Sales enablement

Campaign measurement

Education

Bachelor's degree in Marketing or related field

Tools

CRM systems

Marketing automation

Digital analytics tools

Job description

Cardinal Health, Inc. is seeking a Senior Marketing Manager for WaveMark Solutions to lead brand strategy, ABM, digital marketing, and demand generation.

The role partners with Sales, Product Marketing, and customers to translate priorities into high-impact programs and has two direct reports. The candidate will drive the customer engagement lifecycle, build brand awareness, generate demand, and strengthen advocacy to support revenue goals and growth.