Senior Marketing Manager - Healthcare Tech & ABM (Remote)

Cardinal Health, Inc.

Frankfort (KY)

Remote

USD 107,000 - 152,000

Full time

3 days ago

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Benefits offered by this job

Medical, dental and vision coverage

Paid time off

Health savings account (HSA)

401k savings plan

MyFlexPay

Flexible spending accounts (FSAs)

Disability coverage (short/long-term)

Work-Life resources

Paid parental leave

Healthy lifestyle programs

Job summary

Cardinal Health is seeking a Senior Marketing Manager for WaveMark Solutions to drive brand strategy, ABM, digital marketing, and demand generation. You will partner with Sales, Product Marketing, and agencies to translate priorities into high-impact programs.

This is a people-leader role with two direct reports, remote from within the United States. You will lead the customer engagement lifecycle, build demand, advocacy, and campaigns that differentiate WaveMark Solutions and support revenue

Qualifications

Bachelor's degree in Marketing, Business, Communications, or related field or equivalent experience.
8+ years experience in B2B marketing, preferably healthcare or SaaS.
Experience building and executing integrated marketing campaigns and demand-gen programs.
Experience with ABM, customer marketing, or related programs.
Experience collaborating with marketing agencies and external partners.
Familiarity with ABM platforms, CRM, marketing automation, and analytics.
Strong ability to translate strategy into actionable marketing plans.
Experience partnering with Sales and cross-functional teams.
Excellent written and verbal communication; strong project management.
Willingness to travel up to 10%.

Responsibilities

Translate business and commercial priorities into actionable marketing plans with clear objectives and measures.
Lead integrated marketing initiatives across campaigns, events, digital channels, and sales enablement.
Develop and execute ABM strategies engaging priority accounts and creating opportunities.
Manage messaging across the customer journey with compelling content and campaigns.
Own customer advocacy strategy and develop customer stories and testimonials.
Partner with commercial org to align programs with revenue-growth priorities.
Create reporting for leadership on engagement, leads, pipeline, and revenue impact.
Use campaign performance and feedback to continuously improve marketing strategy.
Own end-to-end marketing budget planning, spending, and ROI tracking.
Coach and develop direct reports and drive career growth.