Remote Senior Marketing Leader ABM & Demand Gen

Cardinal Health, Inc.; Montpelier (VT); Remote; USD 107,000 - 152,000; Full time

Benefits offered by this job

Medical, dental & vision

401k plan

Paid time off

HSA available

Parental leave

Work-Life resources

Job summary

Cardinal Health is seeking a Senior Marketing Manager for WaveMark Solutions. The role leads brand strategy, ABM, digital marketing, demand generation, content strategy, and sales enablement for a cloud-based platform in healthcare.

You will partner with Sales, Product Marketing, and customers to translate priorities into high-impact programs. This is a people-leader role with two direct reports, and requires US-based remote work.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field, or equivalent work experience.
• 8+ years in B2B marketing, healthcare/tech preferred; SaaS experience is a plus.
• Experience in integrated marketing campaigns and demand-gen programs.
• Experience with ABM, customer marketing, and advocacy programs.
• Experience with agencies/partners and digital analytics preferred.
• Strong ability to translate strategy into actionable plans and partner with Sales.

Responsibilities

• Translate priorities into actionable marketing plans with objectives, audiences, tactics, milestones, and metrics.
• Lead integrated marketing initiatives across campaigns, events, digital channels, and sales enablement.
• Develop and execute ABM strategies to engage priority accounts and create qualified opportunities.
• Manage messaging across the customer journey and develop customer-centric content and campaigns.
• Own customer advocacy program to build a sustainable pipeline with stories, testimonials, and peer programs.
• Collaborate with commercial teams to align marketing with revenue growth.
• Create reporting showing marketing impact on engagement, leads, pipeline, and revenue.
• Apply campaign insights to continuously improve strategy and execution.

Skills

ABM strategy

Digital marketing

Demand generation

Content strategy

Sales enablement

Leadership

Education

Bachelor’s degree in Marketing or related field

Tools

ABM platforms

CRM systems

Marketing automation

Job description

Cardinal Health is seeking a Senior Marketing Manager for WaveMark Solutions. The role leads brand strategy, ABM, digital marketing, demand generation, content strategy, and sales enablement for a cloud-based platform in healthcare.

You will partner with Sales, Product Marketing, and customers to translate priorities into high-impact programs. This is a people-leader role with two direct reports, and requires US-based remote work.