Senior Marketing Lead - ABM & Demand Gen (Remote)

Cardinal Health, Inc.; Dover (DE); Remote; USD 107,000 - 152,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Paid time off

Health savings account

401k savings plan

Early wage access (myFlexPay)

FSAs

Short/long-term disability

Work-Life resources

Parental leave

Healthy lifestyle programs

Job summary

Cardinal Health is seeking a Senior Marketing Manager for WaveMark Solutions. You will lead brand strategy, ABM, digital marketing, demand generation, and content strategy, partnering with Sales, Product Marketing, and agencies to translate priorities into high-impact programs.

This is a people-leader role with two direct reports. You will manage the full customer engagement lifecycle, drive demand, advocacy, and revenue-influencing initiatives while aligning marketing with business goals.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 8+ years experience in B2B marketing, preferably in healthcare/medical technology or complex SaaS.
• Experience with account-based marketing, customer marketing, or related programs.

Responsibilities

• Translate WaveMark business priorities into actionable marketing plans with clear objectives and measures.
• Lead integrated marketing initiatives across campaigns, events, channels, and sales enablement.
• Develop ABM strategies targeting priority accounts and creating qualified opportunities.
• Manage WaveMark’s customer advocacy program and develop compelling customer stories and testimonials.
• Own end-to-end marketing budget planning, tracking, and ROI reporting.

Skills

ABM

CRM systems

Marketing automation

Digital marketing analytics

Cross-functional collaboration

Strategic planning

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

CRM platforms

Marketing automation platforms

ABM platforms

Job description

Cardinal Health is seeking a Senior Marketing Manager for WaveMark Solutions. You will lead brand strategy, ABM, digital marketing, demand generation, and content strategy, partnering with Sales, Product Marketing, and agencies to translate priorities into high-impact programs.

This is a people-leader role with two direct reports. You will manage the full customer engagement lifecycle, drive demand, advocacy, and revenue-influencing initiatives while aligning marketing with business goals.