Senior Marketing Manager - Healthcare ABM & Demand Gen

Cardinal Health, Inc.; Phoenix (AZ); A distancia; USD 107.000 - 152.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Bonus eligible

Medical, dental and vision coverage

Paid time off

Health savings account

401k savings plan

Flexible spending accounts (FSAs)

Short- and long-term disability

Work-Life resources

Paid parental leave

Healthy lifestyle programs

Descripción de la vacante

Cardinal Health is seeking a Senior Marketing Manager for WaveMark Solutions. You will own brand strategy, ABM, digital marketing, demand generation, and commercial sales enablement, partnering with Sales, Product Marketing, and customers to translate priorities into high-impact programs.

This is a people-leader role with 2 direct reports. You will drive end-to-end customer engagement, build brand awareness, generate demand, and differentiate WaveMark's value to support revenue growth.

Formación

• 8+ years in B2B marketing, preferably in healthcare or SaaS.
• Experience with integrated campaigns and demand-gen programs.
• Familiar with ABM, customer marketing, and advocacy programs.
• Experience with agencies and external partners.
• Proficiency with ABM platforms, CRM, marketing automation, and analytics.

Responsabilidades

• Translate priorities into actionable marketing plans with objectives and measures.
• Lead integrated campaigns across channels and ensure consistent storytelling.
• Develop ABM strategies to engage priority accounts and generate opportunities.
• Manage value proposition messaging across the customer journey.
• Own customer advocacy programs and develop stories and testimonials.
• Collaborate with commercial org to align programs with revenue goals.
• Create reporting for leadership on engagement and pipeline impact.
• Apply insights to improve strategy and execution.
• Oversee marketing budget and ROI measurement.

Conocimientos

B2B marketing

Healthcare

SaaS

ABM

CRM

Marketing automation

Digital marketing analytics

Sales enablement

Campaign management

Educación

Bachelor’s degree in Marketing/Business/Communications

Herramientas

CRM systems

Marketing automation

ABM platforms

Analytics tools

Descripción del empleo

Cardinal Health is seeking a Senior Marketing Manager for WaveMark Solutions. You will own brand strategy, ABM, digital marketing, demand generation, and commercial sales enablement, partnering with Sales, Product Marketing, and customers to translate priorities into high-impact programs.

This is a people-leader role with 2 direct reports. You will drive end-to-end customer engagement, build brand awareness, generate demand, and differentiate WaveMark's value to support revenue growth.