Senior Marketing Leader - Healthcare SaaS & ABM

Cardinal Health; Salem (OR); A distancia; USD 107.000 - 152.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical, dental and vision coverage

401k savings plan

Paid time off

Health savings account (HSA)

Flex spending accounts (FSAs)

Short- and long-term disability

Work-Life resources

Paid parental leave

Healthy lifestyle programs

Descripción de la vacante

Cardinal Health WaveMark Solutions seeks a Senior Marketing Manager to lead brand strategy, ABM, digital marketing and demand generation. Partnering with Sales, Product Marketing, and customers, you will translate priorities into high-impact programs and manage two direct reports.

You will drive full customer engagement lifecycle, build brand awareness, generate demand and differentiate WaveMark Solutions to support revenue goals. Remote within the United States.

Formación

• Bachelor’s degree in Marketing, Business, Communications, or related field, or equivalent work experience.

Responsabilidades

• Translate WaveMark business priorities into actionable marketing plans with objectives, audiences, tactics, milestones and measures.
• Lead integrated marketing initiatives across campaigns, events, customer programs, digital channels, content and sales enablement.
• Develop and execute ABM strategies that engage priority accounts and create qualified opportunities.
• Manage WaveMark’s value proposition and messaging across the customer journey.
• Own customer advocacy strategy to build a pipeline of advocates and develop customer stories, testimonials and speaking opportunities.
• Partner with the commercial organization to ensure marketing programs address customer needs and drive revenue growth.
• Create reporting for leadership showing marketing impact on engagement, leads, pipeline and revenue.
• Apply campaign insights to continuously improve strategy and execution.
• Oversee marketing budget end-to-end and coach direct reports to achieve objectives.

Conocimientos

B2B marketing

Healthcare marketing

Integrated campaigns

Demand generation

Strategic thinking

Cross-functional collaboration

Educación

Bachelor’s degree in Marketing/Business/Communications

Herramientas

ABM platforms

CRM systems

Marketing automation

Digital marketing analytics

Descripción del empleo

Cardinal Health WaveMark Solutions seeks a Senior Marketing Manager to lead brand strategy, ABM, digital marketing and demand generation. Partnering with Sales, Product Marketing, and customers, you will translate priorities into high-impact programs and manage two direct reports.

You will drive full customer engagement lifecycle, build brand awareness, generate demand and differentiate WaveMark Solutions to support revenue goals. Remote within the United States.