Senior Marketing Manager (PR26108)

TMEIC Corporation; Roanoke (VA); On-site; USD 140,000 - 165,000; Full time

Job summary

TMEIC Corporation in Roanoke, VA seeks a seasoned marketing communications leader to develop, execute, and optimize programs across assigned business units. You will align messaging, campaigns, and content with business objectives to strengthen brand awareness and drive engagement.

Leading a cross-functional team, you will manage budgets, translations, external agencies, and quarterly performance reporting with actionable improvements.

Qualifications

• Bachelor's degree in Business Studies, Marketing, Communications or a related field.
• 10+ years' marketing and marketing communications experience in a global B2B market.
• Demonstrated experience delivering effective integrated marketing communications campaigns.
• Demonstrated successful product marketing and brand management experience.
• Strong working relationships with clients, suppliers, and other internal/external contacts.
• Proven leadership, interpersonal, organizational, administrative, and communication skills.
• Willingness to travel domestically up to 15% and internationally up to 5%.
• Proficiency in Microsoft Excel, Word, PowerPoint, Adobe Creative Cloud apps.

Responsibilities

• Develop and execute integrated marketing communication strategies that support business objectives and strengthen brand awareness.
• Create and deliver campaigns, content, communications, and promotional activities aligned with business units.
• Develop creative ideas for Company branding and execute them.
• Track and report marketing performance quarterly and propose improvements.
• Advise parent/group companies to follow branding objectives.
• Manage advertising agencies for online and social media presence.

Skills

Integrated marketing

Brand management

Client relationships

Leadership

Communication skills

Travel readiness

Education

Bachelor's degree in Business Studies, Marketing, Communications or related field

Tools

Microsoft Excel

Word

PowerPoint

Adobe Creative Cloud

Oracle Eloqua Marketing Automation

Oracle Projects

Job description

General Role Description

Develop, execute, manage, and continuously optimize the comprehensive marketing communications program for your assigned business units (BUs).

Role Accountabilities

• Develop and execute integrated marketing communication strategies that support business objectives, strengthen brand awareness, drive engagement, and ensure consistent messaging across internal and external channels
• Create and deliver effective marketing campaigns, content, communications, and promotional activities that align with organizational goals in collaboration with the business units
• Develop and recommend creative ideas related to Company branding activities and execute
• Track, evaluate, and report marketing performance against objectives and targets on at least a quarterly basis and make improvement recommendations
• Advise parent and group companies to ensure that all activities follow parent company branding objectives
• Consult business units and manage advertising agency in the creation and maintenance of the Company\'s online and social media presence
• Define, measure, and analyze marketing campaign performance metrics to evaluate effectiveness and identify improvement opportunities
• Collaborate and advise the Digital Marketing Specialist to ensure a strategically aligned web-presence is delivered for all global websites
• Create and deliver newsletter articles for publication and distribution
• Source and manage vendors to maintain optimal cost where feasible
• Develop annual budget proposal for assigned business unit marketing activities
• Execute and manage all company business unit promotional email campaigns
• Ensure foreign language translations of product brochures and technical articles are complete, meet agreed-upon standards, and are delivered on schedule
• Prepare press releases for industry trade publications for assigned business unit
• Promote a culture of marketing excellence through coaching and mentoring peers

Role Accountabilities

• Develop and execute integrated marketing communication strategies that support business objectives, strengthen brand awareness, drive engagement, and ensure consistent messaging across internal and external channels
• Create and deliver effective marketing campaigns, content, communications, and promotional activities that align with organizational goals in collaboration with the business units
• Develop and recommend creative ideas related to Company branding activities and execute
• Track, evaluate, and report marketing performance against objectives and targets on at least a quarterly basis and make improvement recommendations
• Advise parent and group companies to ensure that all activities follow parent company branding objectives
• Consult business units and manage advertising agency in the creation and maintenance of the Company\'s online and social media presence
• Define, measure, and analyze marketing campaign performance metrics to evaluate effectiveness and identify improvement opportunities
• Collaborate and advise the Digital Marketing Specialist to ensure a strategically aligned web-presence is delivered for all global websites
• Create and deliver newsletter articles for publication and distribution
• Source and manage vendors to maintain optimal cost where feasible
• Develop annual budget proposal for assigned business unit marketing activities
• Execute and manage all company business unit promotional email campaigns
• Ensure foreign language translations of product brochures and technical articles are complete, meet agreed-upon standards, and are delivered on schedule
• Prepare press releases for industry trade publications for assigned business unit
• Promote a culture of marketing excellence through coaching and mentoring peers

General Employee Accountabilities

• Bring full effort to bear on tasks assigned by manager
• Give manager best advice
• Give earliest notice when work cannot be delivered as specified
• Cooperate and collaborate with peers and interact cross-organizationally as specified by manager
• Exemplify Company Core Values: Integrity, Client Focus, Team Orientation, and Personal Commitment
• Comply with all Company policies, practices, and procedures and all regulations and laws
• Recommend viable improvements proactively
• Ensure effective utilization of business tools and processes

General Employee Accountabilities

• Bring full effort to bear on tasks assigned by manager
• Give manager best advice
• Give earliest notice when work cannot be delivered as specified
• Cooperate and collaborate with peers and interact cross-organizationally as specified by manager
• Exemplify Company Core Values: Integrity, Client Focus, Team Orientation, and Personal Commitment
• Comply with all Company policies, practices, and procedures and all regulations and laws
• Recommend viable improvements proactively
• Ensure effective utilization of business tools and processes

Minimum Qualifications

• Bachelor\'s degree in Business Studies, Marketing, Communications or a related field
• 10 years\' experience in marketing and marketing communications in a global B2B market
• Demonstrated experience delivering effective integrated marketing communications campaigns
• Demonstrated successful product marketing and brand management experience
• Demonstrated successful working relationships with clients, suppliers, and other internal and external contact
• Demonstrated successful and positive personal leadership, interpersonal, organizational, administrative, and communication skills
• Demonstrated continuous improvement in areas of responsibility
• Proficiency in Microsoft Excel, Word, PowerPoint, Adobe Creative Cloud apps
• Availability to travel, domestically, up to approximately 15%, and internationally, up to approximately 5%, sometimes with limited notice

Preferred Qualifications

• 10 years\' marketing communications experience with power electronics or other capital equipment in any combination of the metals, material handling, port solutions, or related general industries
• Demonstrated experience working in a global organization
• Proficiency in Oracle Projects and Oracle Eloqua Marketing Automation

Hiring Range: $140,165 - $164,900

Link to TMEIC Corporation Americas website

https://www.tmeic.com/. To be considered an applicant for any available positions, individuals must complete an online job application for each posting. A resume may be attached to the online application but is not considered a substitute for the information in the application. Applications will be considered only for the specific position for which the application is submitted.