Senior Marketing Manager – North America

CAST; New York (NY); Hybrid; USD 140,000 - 170,000; Full time

Job summary

Join a forward-thinking company as a Senior Marketing Manager focused on driving demand generation in North America. This hands-on role requires a passionate B2B software marketing professional who can generate high-quality leads and support sellers in their journey. You will collaborate with global marketing teams and leverage innovative strategies to engage target audiences effectively. If you have a knack for understanding corporate IT dynamics and a commitment to continuous learning, this exciting opportunity awaits you. Be part of a team that leads the software intelligence market and contributes to the modernization of applications.

Qualifications

• 3-5 years of experience in B2B software demand generation.
• Ability to understand corporate IT and Application Development audiences.

Responsibilities

• Generate quality leads for CAST sellers to pursue.
• Implement lead generation tactics via digital, webinars, and events.

Skills

B2B Software Marketing

Demand Generation Strategies

Lead Qualification

Strong Communication Skills

Marketing Automation (HubSpot)

Education

Degree in Marketing

Degree in Communications

Degree in IT-related Discipline

Tools

HubSpot

Job description

Join to apply for the Senior Marketing Manager – North America role at CAST.

CAST is seeking a passionate B2B software marketing professional experienced in demand strategies, digital and face-to-face tactics, and supporting sellers in opportunity progression.

The Senior Marketing Manager will be responsible for generating high-quality leads for North American sellers.

This is a hands-on role. The successful candidate will execute local marketing tactics in North America, focusing on target audiences, lead quality, and leveraging global CAST marketing programs and content where applicable.

This position is based in New York City, with potential for a hybrid home/office schedule.

Responsibilities

• Generate quality leads for CAST sellers to pursue and develop.
• Understand the target cohorts — CIOs, CIO-1s, CTOs, Architects, Application Owners.
• Implement NA lead generation tactics — digital, webinars, events, via CAST or third parties.
• Qualify leads for follow-up from local tactics and global programs.
• Support sellers with content to increase conversion rates.
• Collaborate with Market Intelligence to inform demand tactics and provide quality prospects.
• Partner with the global marketing team to leverage worldwide tactics beneficial to NA.

Requirements

• 3-5 years of experience in executing B2B software demand generation tactics.
• Ability to understand and empathize with corporate IT and Application Development audiences.
• Experience in the App Dev B2B software sector is a plus.
• Commitment to continuous learning and self-improvement.
• Strong written and verbal communication skills.
• Familiarity with marketing automation platforms like HubSpot.
• Degree in marketing, communications, or an IT-related discipline plus marketing experience.

Who We Are

CAST leads the software intelligence market, providing insights into custom applications' inner workings, such as architecture, transaction flows, cloud readiness, and risks. Our solutions support application modernization, software engineering, open source risk management, and technical due diligence. We operate globally with offices in North America, Europe, and India. Visit castsoftware.com for more information.

Salary range: $140,000–$170,000