Senior Manager, Marketing (Mizani)

L'Oréal; New York (NY); Hybrid; USD 117,000 - 168,000; Full time

Job summary

A leading beauty company seeks a Senior Manager for Marketing to drive growth and strategy for the Mizani brand. The role involves developing marketing initiatives, collaborating with cross-functional teams, and ensuring brand success across channels. Ideal candidates will have significant brand management experience, strong analytical skills, and a background in the beauty industry. The position offers a hybrid work model and competitive benefits.

Benefits

Competitive Benefit Package

Hybrid Work Policy

Flexible Time Off

Access to Company Perks

Learning & Development Opportunities

Employee Resource Groups

Access to Mental Health & Wellness Programs

Qualifications

• 5-7 years brand management experience, preferably in beauty industry.
• Strong analytical skills and financial acumen required.

Responsibilities

• Accountable for growth of the Mizani haircare business.
• Develop and execute comprehensive marketing strategies.
• Monitor and analyze business results for improvement.

Skills

Analytical Skills

Communication Skills

Leadership Skills

Execution Skills

Education

Bachelor's degree in Marketing

Tools

MS Word

PowerPoint

Excel

Job description

Join to apply for the Senior Manager, Marketing (Mizani) role at L'Oréal

Join to apply for the Senior Manager, Marketing (Mizani) role at L'Oréal

Job Title Sr. Marketing Manager, Mizani/L’Oreal Technique Haircare & Styling

Division: Professional Products Division

Location: Hudson Yards, NY

Reports To: AVP, Pureology, Mizani, LT

Who We Are

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beautyin terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L’Oréal Professional Products, our mission is to support hairdressers and develop the hair industry sustainably, and lead the digital transformation of our industry with a customer-centric approach. Our brands portfolio includes L’Oréal Professionnel, Kerastase, Redken, Matrix, Biolage, Mizani, L’Oreal Technique and Pureology.

What You Will Do

Accountable for growth and development of the Mizani haircare business across its professional and consumer channels, while leading one direct report. Responsible for the strategy, implementation, and evaluation of go to market initiatives, including the development and execution of comprehensive marketing strategies, including all promotional activities as well as working with advocacy and influencer teams to build brand awareness and preference. Interact effectively with departments such as: sales, operations, finance, education, public relations, marketing services, creative, sales administration, global marketing team and senior management team. Monitor and analyze business results to recommend opportunities for improving plans and their execution.

Job Responsibilities Include

• Own vision & strategy for Mizani and L’Oreal Technique brands. Work with cross functional teams to execute key initiatives to drive brand growth
• Ensure that launches and brand initiatives are delivered on time and on budget. Strive for executional excellence on all marketing activations.
• Own category support calendar and plan including key promotions, in store merchandising, 360 support plans, activations and digital elements.
• Work with Brand Engagement lead to build relevant advocacy and influencer programs
• Proactively own sales results and category analytics to diagnose the business.
• Develop forecast for Mizani and LT, track and re-trend as needed.
• Develop pricing strategy and SKU rationalization strategy. Route through necessary approval channels to meet account needs.
• Prepare and deliver presentation to sales and distributor teams.
• Understand market share gaps for both professional and consumer markets, identify white space and strategies to gain share and outperform competition.
• Conduct marketing research, follow up on campaigns and launches, and provide Senior Management team with regular quantitative and qualitative reports.
• Responsible for management meeting prep.
  
  

Required Qualifications

What We Are Looking For:

• Bachelors degree in Marketing or related field.
• 5-7 years brand management experience, preferably with beauty industry-related experience.
• Strong analytical skills and financial acumen.
• Excellent written/oral communication skills and forecasting experience.
• Strong execution, leadership and consensus building/decision making skills.
• Computer expertise on Windows, MS Word, PowerPoint and Excel.
• Ability to travel domestically periodically (max. 25%).
  
  

What’s In It For You

• Salary Range: $117,400.00- $167,300.00
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs
  
  

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting [e-mail]. If you need assistance to accommodate a disability, you may request an accommodation at any time.

Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other’s health & safety in mind.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Advertising, Marketing, and Other

• Industries

  Manufacturing and Personal Care Product Manufacturing

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