Senior Marketing Manager, Lash Category

Kiss Products, Inc.; Port Washington (NY); On-site; USD 91,000 - 172,000; Full time

Job summary

An established industry player is on the lookout for a Senior Marketing Manager to lead the Lash Category. This role demands a creative thinker with exceptional leadership skills and a proven track record in strategic marketing planning. You will be responsible for crafting effective marketing strategies that align with the company's objectives, managing influencer campaigns, and developing comprehensive advertising initiatives. With a focus on both digital and traditional marketing, you will have the opportunity to drive results and make a significant impact in the beauty sector. If you have a passion for marketing and a knack for innovation, this opportunity is perfect for you.

Benefits

401(k) Savings Plan

Premium Medical Insurance Coverage

Year-end Bonus Plan

Paid Time Off (PTO) based on seniority

Paid Holidays

Onsite Employee Fitness Center

Summer Friday

Complimentary Gourmet Meals

Relocation Support for New Hires

Employee Referral Bonus Program

Qualifications

• 7+ years of professional marketing experience.
• Strong communication and presentation skills.
• Ability to manage multiple projects effectively.

Responsibilities

• Develop annual brand plans to drive key business objectives.
• Execute compelling marketing campaigns based on market insights.
• Create impactful influencer campaigns to achieve target KPIs.

Skills

Brand Planning

Public Relations (PR) Management

Social Media

Team Management

Professional Presentation

Education

Bachelor of Arts (B.A): Business Communications

Master's Degree in Marketing

Tools

Microsoft Word

Microsoft PowerPoint

Microsoft Excel

Web Conferencing Tools

Job description

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Job Description Summary

We are seeking a Senior Marketing Manager with exceptional leadership and communication skills, a proven ability to identify opportunities and a track record of delivering effective marketing strategies that drive results. As a Senior Marketing Manager, you will leverage your experience in strategic marketing planning, branding, and public relations. Your expertise in both digital and traditional marketing, as well as your skills in visual communication, will be instrumental in leading the success of the KISS Lash portfolio. Prior experience in Digital Media, PR and Influencer work are essential, as well as managing direct reports.

Job Description Summary

We are seeking a Senior Marketing Manager with exceptional leadership and communication skills, a proven ability to identify opportunities and a track record of delivering effective marketing strategies that drive results. As a Senior Marketing Manager, you will leverage your experience in strategic marketing planning, branding, and public relations. Your expertise in both digital and traditional marketing, as well as your skills in visual communication, will be instrumental in leading the success of the KISS Lash portfolio. Prior experience in Digital Media, PR and Influencer work are essential, as well as managing direct reports.

Job Description

Essential Functions:

• Cultivate productive relationships with sales and agency leadership to ensure product integration across various consumer touchpoints and marketing programs.
• Provide valuable input into product development and service offerings and actively contribute to their creation to launch in store and on-line, and performance tracking in target markets.
• Formulate, maintain and execute effective marketing strategies that align with the organization's key objectives.
• Development of comprehensive advertising campaigns, working with both internal and external creative agencies, in support of all A Launches.
• Execute comprehensive and cohesive online and offline marketing initiatives including media, email, print, social media, influencer marketing, PR, company websites, brand awareness campaign and promotional displays.
  
  

Responsibilities

Marketing

• Develop annual brand plans to drive key business objectives and actionable results.
• Execute compelling marketing campaigns by leveraging insights from current market trends and from previous campaign results.
• Develop new product launch plans, emphasizing key benefits and messages for use by PR, Marketing and Sales. Craft relevant launch and promotional materials.
• Create and oversee impactful influencer campaigns, ensuring the achievement of target KPIs.
• Lead content creation for corporate marketing collateral, website, blog, social media, and various other platforms.
• Work collaboratively to develop press releases, sales and retailer presentations and account calls and PR events.
• Track consumption of business segments and shipments vs annual goals. Internal reporting on new product progress.
• Competitive reporting
• Manage 1-2 direct reports
  
  

Project management

• Take ownership of all project facets, encompassing deadline adherence, time management, contingency planning, approval processes, budget management, campaign analysis, and monitoring procedures.
• Define and communicate the project scope, strategy, and objectives clearly to internal clients, the production team, and key leadership. Report on progress.
• Oversee the creative production of marketing assets for both online and offline channels, including graphic design, video production, and web development. This involves guiding the process from initial concept brief writing to the final product and execution.
  
  

Market Research and Competitive Intelligence

• Track the products and services offered by key competitors; communicate products and services differentiation to sales and provides input to senior leadership. Conducts product and field audits quarterly and competitive PR and Social sweeps.
• Conduct consumer research of both brand equity and new product concepts
  
  

Required Skills / Special Qualifications

• Creative thinker, excellent listener and communicator
• 7+ years of professional marketing experience
• Strong communication and presentation skills
• Ability to communicate with all levels of an organization comfortably.
• Ability to manage multiple projects with varying priorities at one time –to deliver results on time and in or under budget.
• Experience working closely in sales, internal creative and internal social and digital operations.
• Experienced with web conferencing tools, expert-level proficiency with Microsoft Word, PowerPoint, and Excel
• Intuitive, Proactive, Collaborative, Leader, Driver, Creative Problem Solver, Analytical and Versatile
• Ability to travel (3-4x a year)
• A Master's Degree in Marketing is highly preferred.
• Beauty experience is a plus
  
  

We offer a competitive benefits package!

(*Eligibility may vary.)

• 401(k) Savings Plan
• Premium Medical Insurance Coverage
• Year-end Bonus Plan
• Paid Time Off (PTO) based on seniority
• Paid Holidays
• Onsite Employee Fitness Center with Indoor Racquetball Court and Yoga Room
• Summer Friday
• Complimentary Gourmet Breakfast, Lunch, and Dinner
• Relocation Support for New Hires*
• Work Anniversary Recognitions
• Congratulatory & Condolence Gifts
• Employee Referral Bonus Program
• License/Certification Reimbursements*
• Corporate Employee Discounts
• Visa Sponsorships (100% paid by the company) i.e., New H-1B, H-1B Transfer, O-1, and Green Card
• Commuter Support (Shuttle Bus Program)*
• Vehicle Perks*
  
  

Qualification(s)

Education(s):

Bachelor of Arts (B.A): Business Communications

Work Experience

Experience Range III: 4 - 8 years of relevant experience or industry exposure in a related field

Skill(s)

Brand Planning, Communication, Professional Presentation, Public Relations (PR) Management, Social Media, Team Management

Language(s)

English

Certification(s)

Not Applicable

The anticipated compensation range is

91,000.00 - 172,000.00 USD Annual

Actual compensation will be determined based on various factors including qualifications, education, experience, and location. The pay range is subject to change at any time dependent on a variety of internal and external factors.

Kiss Nail Products, Inc., KDC GA Corp., Ivy Enterprises, Inc., AST Systems, LLC, Red Beauty, Inc., or Dae Do, Inc. (collectively, the “Company”) is an equal opportunity employer and is committed to a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, or any other characteristic protected by law.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Personal Care Product Manufacturing

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