Senior Brand Marketing Manager

moomoo; Jersey City (NJ); On-site; USD 160,000 - 185,000; Full time

Job summary

A leading financial services company is seeking a Senior Branding Manager to develop and execute branding strategies with a focus on sports marketing. The role involves managing sponsorships, creating marketing campaigns, and enhancing brand recognition for a new online brokerage brand.

Benefits

Comprehensive Paid Medical Benefits

401k Employer Contribution

Generous Paid Time Off & Paid Holidays

Opportunities for Professional Growth & Development

Performance Based Bonuses

Qualifications

• 5-8 years of brand management experience with a focus on sports marketing.
• Proven track record of successful sports sponsorships and marketing campaigns.

Responsibilities

• Develop and implement integrated brand strategies across channels.
• Lead sports marketing campaigns and manage relationships with athletes and teams.
• Conduct market research to identify brand positioning opportunities.

Skills

Brand Management

Sports Marketing

Market Research

Analytical Skills

Project Management

Job description

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Futu US Inc. stands at the forefront of financial services, housing twoSECregistered broker-dealers alongside a cryptocurrencybrokerage— all operating under the reputable wing of Futu Holdings Limited (Nasdaq: FUTU).

Our core mission revolves around innovating the investing landscape through a digitized brokerage and wealth management platform that's designed to elevate the investment experience.

Here's a closer look at our key entities:

• Futu Clearing Inc.: An SEC registered FINRA member dedicated to delivering top-tier clearing and execution services globally
• Moomoo Financial Inc.: As an SEC registered FINRA member, we provide retail investors access to both U.S. and Asian securities markets, ensuring your investment journey is backed by expertise
• Moomoo Technology Inc.: Offering a data-rich trading platform, we provide unparalleled insights and tools to enhance your trading strategies. Note that this entity is not a licensed broker-dealer.

For deeper insights into our entities and affiliates, explorefutuclearing.comormoomoo.com/usto discover the future of investing with confidence and innovation.

Job Description

The Senior Branding Manager will be responsible for developing and executing comprehensive branding strategies with a significant focus on sports marketing initiatives to strengthen our market position, enhance brand recognition, and support our business growth objectives for a new online brokerage brand.

Key Responsibilities

• Develop and implement integrated brand strategies across traditional and digital marketing channels
• Lead our sports marketing campaigns, dedicating efforts to:
• Identifying and securing strategic sports sponsorships and partnerships
• Managing relationships with athletes, teams, and sporting venues
• Creating sports-focused marketing campaigns that resonate with target audiences
• Leveraging sporting events to maximize brand exposure and engagement
• Developing sports-themed content and promotions across channels
• Conduct in-depth market research to identify brand positioning opportunities within both general markets and sports-specific demographics
• Create comprehensive brand guidelines that ensure consistent messaging and visual identity across all touchpoints, including sports activations
• Oversee media strategy implementation, balancing traditional marketing channels with sports-focused opportunities
• Collaborate with acquisitional marketing, product, and design teams to develop cohesive brand narratives that incorporate sports-related themes when appropriate
• Monitor and optimize brand performance metrics, with special attention to ROI from sports marketing initiatives

About Futu US Inc.

Futu US Inc. stands at the forefront of financial services, housing twoSECregistered broker-dealers alongside a cryptocurrencybrokerage— all operating under the reputable wing of Futu Holdings Limited (Nasdaq: FUTU).

Our core mission revolves around innovating the investing landscape through a digitized brokerage and wealth management platform that's designed to elevate the investment experience.

Here's a closer look at our key entities:

• Futu Clearing Inc.: An SEC registered FINRA member dedicated to delivering top-tier clearing and execution services globally
• Moomoo Financial Inc.: As an SEC registered FINRA member, we provide retail investors access to both U.S. and Asian securities markets, ensuring your investment journey is backed by expertise
• Moomoo Technology Inc.: Offering a data-rich trading platform, we provide unparalleled insights and tools to enhance your trading strategies. Note that this entity is not a licensed broker-dealer.

For deeper insights into our entities and affiliates, explorefutuclearing.comormoomoo.com/usto discover the future of investing with confidence and innovation.

Job Description

The Senior Branding Manager will be responsible for developing and executing comprehensive branding strategies with a significant focus on sports marketing initiatives to strengthen our market position, enhance brand recognition, and support our business growth objectives for a new online brokerage brand.

Key Responsibilities

• Develop and implement integrated brand strategies across traditional and digital marketing channels
• Lead our sports marketing campaigns, dedicating efforts to:
• Identifying and securing strategic sports sponsorships and partnerships
• Managing relationships with athletes, teams, and sporting venues
• Creating sports-focused marketing campaigns that resonate with target audiences
• Leveraging sporting events to maximize brand exposure and engagement
• Developing sports-themed content and promotions across channels
• Conduct in-depth market research to identify brand positioning opportunities within both general markets and sports-specific demographics
• Create comprehensive brand guidelines that ensure consistent messaging and visual identity across all touchpoints, including sports activations
• Oversee media strategy implementation, balancing traditional marketing channels with sports-focused opportunities
• Collaborate with acquisitional marketing, product, and design teams to develop cohesive brand narratives that incorporate sports-related themes when appropriate
• Monitor and optimize brand performance metrics, with special attention to ROI from sports marketing initiatives

Requirements

• 5-8 years of brand management experience with significant background in sports marketing. Preferably in the baseball field
• Proven track record of developing and implementing successful sports sponsorships and marketing campaigns
• Strong understanding of the sports media ecosystem and fan engagement strategies.
• Experience negotiating and managing sports partnership agreements with teams, leagues, or athletes
• Knowledge of financial services or fintech industries preferred but not required
• Demonstrated ability to connect sports marketing initiatives to broader brand objectives and business goals
• Understanding of the US media landscape, including sports broadcasting, digital platforms, and event marketing
• Creative mindset with experience in sports-themed content creation and campaign development
• Strong analytical skills with ability to measure and report on sports marketing ROI
• Portfolio demonstrating successful sports marketing initiatives and brand development,
• Excellent project management skills with ability to coordinate multiple sports marketing activities simultaneously

Benefits

What we offer:

• Comprehensive Paid Medical Benefits: We prioritize your health with a robust medical benefits plan that covers you and your dependents
• 401k Employer Contribution: We match your contributions to help you grow your retirement savings
• Generous Paid Time Off & Paid Holidays: Take the time you need to recharge and pursue your passions with our generous paid time off policy
• Opportunities for Professional Growth & Development: Invest in your future through hands-on learning, skill-building, and cross-functional work
• Performance Based Bonuses: Your hard work deserves recognition! Enjoy performance-based bonuses that reward your contributions to our team's success

Disclaimer

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Futu Holdings Limited, including all subsidiaries, is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, protected veteran status, or any other characteristic protected by law.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Non-profit Organizations and Primary and Secondary Education

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