Senior Marketing Manager - Non Traditional

Renewal by Andersen of St. Louis; Mechanicsburg (Cumberland County); On-site; USD 80,000 - 140,000; Full time

Benefits offered by this job

Health insurance

Vision insurance

Dental insurance

Life insurance

401(k) with company match

Health Savings Account

Paid time off

Paid holidays

Employee product discounts

Additional company-sponsored insurance

Job summary

Renewal by Andersen in Mechanicsburg, PA is seeking a Senior Marketing Manager, Non-Traditional, to lead face-to-face programs across Central Pennsylvania. The role oversees Retail, Events and RSVP Dinner initiatives with emphasis on team development, field execution, lead generation and performance.

This is a field-based leadership position requiring regular travel, coaching, accountability, and data-driven improvements.

Qualifications

• 5 years previous leadership or management experience in marketing, sales, customer service, lead generation, or a related field.

Responsibilities

• Lead, train, coach, and develop Brand Ambassadors across Central PA.
• Oversee day-to-day execution and performance across Retail, Events, and RSVP Dinner programs.
• Maintain a consistent field presence through visits to retail locations and events.
• Coach Brand Ambassadors to improve customer engagement and appointment generation.
• Manage scheduling, staffing levels, and field coverage across the territory.
• Track KPIs including appointments, leads, hours, and conversion rates.
• Use data to identify improvement opportunities and boost production.
• Ensure events and locations are staffed, branded, and prepared for success.
• Recruit and onboard Brand Ambassadors to maintain staffing levels.
• Maintain relationships with retail partners, event organizers, and venues.

Skills

Leadership experience

Event/field marketing

Organization

Job description

Location: Mechanicsburg, PA

Job Id:692-1

# of Openings:1

Senior Marketing Manager, Non-Traditional

Renewal by Andersen | Mechanicsburg, PA

The Non-Traditional Senior Marketing Manager is responsible for leading the execution and performance of face-to-face marketing programs throughout the Central Pennsylvania territory. This position oversees Retail, Events, and RSVP Dinner programs with a focus on team development, field execution, lead generation, and performance.

This is a field-based leadership position that requires regular travel throughout the Central PA territory and a strong focus on coaching, accountability, and measurable results.

Primary Responsibilities

• Lead, train, coach, and develop Brand Ambassadors throughout the Central PA territory.
• Oversee day-to-day execution and performance across Retail, Events, and RSVP Dinner programs.
• Maintain a consistent field presence through regular visits to retail locations, events, and other marketing programs.
• Coach Brand Ambassadors in the field to improve customer engagement, appointment generation, and overall performance.
• Manage scheduling, attendance, staffing levels, and field coverage throughout the territory.
• Track and review key performance indicators including appointments, issued leads, hours, conversion rates, production pace, and marketing cost.
• Use performance data and field observations to identify opportunities for improvement and increase overall production.
• Ensure events and marketing locations are properly staffed, equipped, branded, and prepared for successful execution.
• Recruit, interview, onboard, train, and develop Brand Ambassadors to maintain appropriate staffing levels and support continued growth.
• Maintain strong relationships with retail partners, event organizers, venues, and community partners.
• Coordinate with the Event Research Team and Events leadership to successfully execute identified event opportunities throughout the Central territory.
• Partner with Pennsylvania Non-Traditional Marketing leadership to execute company strategies and initiatives within the Central territory.
• Coordinate displays, equipment, promotional materials, and other resources needed for field marketing programs.
• Monitor individual and team performance and provide consistent coaching, recognition, and accountability.
• Identify performance challenges and implement action plans to improve results.
• Promote a positive, professional, and performance-driven team culture.

Requirements

• 5 years previous leadership or management experience in marketing, sales, customer service, lead generation, or a related field.
• Experience in event marketing, retail marketing, field marketing, experiential marketing, canvassing, or face-to-face lead generation preferred.
• Proven ability to lead, coach, develop, and hold team members accountable.
• Strong organizational and time management skills with the ability to manage multiple locations, programs, and priorities.
• Comfortable working with KPIs, performance reports, and production data.
• Excellent written and verbal communication skills.
• Strong relationship-building and interpersonal skills.
• Ability to work effectively with employees, business partners, vendors, and leadership.
• Ability to identify problems, make decisions, and adapt quickly in a fast-paced field environment.
• Proficient with Microsoft Office and comfortable learning company scheduling, reporting, and CRM systems.
• Ability and willingness to travel regularly throughout the Central Pennsylvania territory.
• Availability to support field marketing programs during evenings and weekends as business needs require.
• Strong leadership, communication, integrity, teamwork, adaptability, and accountability.

Health, vision, and dental insurance.

Life insurance.

401(k) with company match.

Health Savings Account.

Paid time off and paid holidays.

Employee product discounts.

Additional company-sponsored insurance and benefit options.

Salary Range Salary Range: $80,000 - $140,000

About Renewal by Andersen

Renewal by Andersen is the full-service window replacement division of Andersen Corporation, backed by more than 120 years of innovation and one of the most recognized names in the window and door industry.

The Central Pennsylvania Non-Traditional Senior Marketing Manager will work as part of a larger Pennsylvania marketing organization and collaborate closely with Events and Non-Traditional Marketing leadership to drive performance throughout the Central territory.

Renewal by Andersen is an equal opportunity employer.

"Have nothing but great things to say about the window installation done today by John Hutchinson with Renewal by Andersen! He was friendly, personable and professional and did a great job installing. He did a great job of putting down roller pads and tarps with next to zero clean up. Would highly recommend them for any window replacement needed!"

Mark V.

"We had our new Renewal by Andersen windows installed on June 5th & 6th, 2025 and we LOVE them! The quality, beauty, and functionality are best-in-class! The whole experience from dinner presentation at Lazy River Grill, the initial in-home sales consultation and measurement, the regular communications from the salesman and concierge, and the installation team’s professionalism and skills made the process so seamless. This is the second home we have opted for Renewal windows and doors and have been delighted both times! Thank you Renewal by Andersen STL! "

Jeff C.

"I had an excellent experience with RbA STL. Our designer, Courtney, was great and the finished product is awesome. The installation was easy and the gentlemen left our home cleaner than they found it upon entering. I would recommend RbA STL - you’ll get tired from their constant contacts, and that’s a GOOD thing!"

• Showroom at West County Mall – Store #1095