Events Marketing Manager

Renewal by Andersen of St. Louis; Mechanicsburg (Cumberland County); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Health insurance

Vision insurance

Dental insurance

Life insurance

401(k) with company match

Health Savings Account

Paid time off

Paid holidays

Additional company-sponsored insurance

Job summary

Renewal by Andersen in Mechanicsburg, PA is seeking an Events Marketing Manager to drive revenue through field events. You will lead, coach, and develop a team, ensuring branded, engaging experiences and qualified appointments.

Responsibilities include event logistics, staffing, and collaboration with Marketing Manager and Business Development to optimize ROI. The role requires travel within the Central Pennsylvania territory, strong leadership, and proficiency with MS Office and CRM systems.

Qualifications

• Minimum 3-years leadership experience in field marketing, sales, or lead generation.
• Proven ability to lead, coach, and develop team members.
• Strong organizational and time management skills across multiple locations.
• Excellent verbal communication and relationship-building skills.
• Willingness to travel regularly within Central Pennsylvania.

Responsibilities

• Event Execution: manage displays, supplies, branding and setup.
• Coordinate events: logistics, staffing, coverage and ROI tracking.
• Coach, develop and motivate appointment setters.
• Maintain field presence with site visits and partner relations.
• Communicate results and opportunities to Marketing Manager.

Skills

Leadership

Team management

Coaching

Time management

Verbal communication

Relationship building

Travel willingness

CRM system

Microsoft Office

Tools

CRM system

Microsoft Office

Job description

Events Marketing Manager - Renewal by Andersen | Mechanicsburg, PA

This is a revenue driving field event executor and team building role. This position is ultimately responsible for turning our event non-traditional marketing opportunities into qualified appointments. You’ll manage execution to ensure our team members are prepared to deliver an engaging customer experience while ensuring our brand is professionally represented at every event. You will also lead, coach and develop team members, while partnering closely with the Marketing Manager and Business Development staff to ensure event productivity, return on investment and staffing needs are met. The work week for this role is Wednesday through Sunday based on event business needs.

Primary Responsibilities:

• Event Execution
  • Manage and distribute necessary event displays & supplies for team members.
  • Ensure marketing locations are equipped, branded and set up for successful execution.
  • Coordination of events to include logistics, staffing needs and event coverage.
  • Collaborate with Marketing Manager & Business Development team to ensure qualified events and quality locations to drive productivity.
  • Maintain strong relationships with event organizers, venues, and community partners
• Set clear expectations and performance standards.
• Coach, develop and motivate setters.
• Build accountability while maintaining a strong team culture.
• Timely communication of any personnel issues or performance gaps to Marketing Manager
• Maintain a consistent field presence through event site visits
• Help recruit high potential appointment setters
• Performance & Productivity
  • Maximize appointments generated through events (volume, productivity, quality)
  • Monitor individual and team performance.
  • Identify trends and take corrective action quickly.
  • Evaluate locations and events based on appointments and ROI, not just activity.
• Collaborate with Marketing Manager on events and staffing needs.
• Collaborate with Marketing Manager and Business Develop team on event needs, locations, challenges, opportunities and post-event feedback.
• Communicate results, challenges and opportunities to Marketing Manager

Requirements:

• Minimum 3-years previous leadership experience in field marketing, sales, face-to-face lead generation, or a related field.
• Proven ability to lead, coach, and develop team members
• Strong organizational and time management skills with the ability to manage multiple marketing locations and priorities.
• Excellent verbal communication skills, relationship-building and interpersonal skills.
• Ability to work effectively with employees, business partners, vendors, and leadership.
• Ability to identify problems, make decisions, and adapt quickly in a fast-paced field environment.
• Ability and willingness to travel regularly throughout the Central Pennsylvania territory.
• Strong leadership, integrity, teamwork, adaptability, and accountability.
• Proficient with Microsoft Office and comfortable learning company reporting & CRM system
• Availability to support field marketing programs during evenings and weekends as business needs require. Work week is Wednesday – Sunday. Manager on call during weekends.
• Health, vision, and dental insurance.
• Life insurance.
• 401(k) with company match.
• Health Savings Account.
• Paid time off and paid holidays.
• Additional company-sponsored insurance and benefit options.

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