Marketing Manager

ADP, Inc.; Santa Barbara (CA); Hybrid; USD 121,000 - 162,000; Full time

Benefits offered by this job

World class experience

Hybrid work schedule

Competitive compensation

Job summary

Montecito Bank & Trust, located in Santa Barbara, CA, is seeking a full-time Marketing Manager to execute the bank’s strategy into measurable campaigns across brand, digital, social, creative, and product marketing. This hands-on leader owns the annual integrated Marketing Roadmap and oversees the teams, agencies, and vendors delivering it, with accountability to executive leadership.

The role partners with every line of business, builds expertise in deposit, lending, treasury, and wealth

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field, or equivalent work experience, required; MBA or professional certifications preferred.
• 8-10 years of marketing experience in a highly regulated industry with regulatory review.

Responsibilities

• Develop and update the annual integrated Marketing Roadmap.
• Translate business objectives into campaign strategies with KPIs.
• Use audience segmentation and customer insight to tailor messaging for diverse client segments.
• Lead paid search, paid social, programmatic display, video/TV and geo-targeted campaigns.
• Oversee email, SMS, and lifecycle marketing programs.
• Partner with IT and internal developers on roadmap, UX/UI, content, and prioritization for the public website and digital assets.
• Develop clear value propositions and launch messaging for priority products and services with Bank departments.
• Work with data analysts to manage the marketing dashboard and report on KPIs, including ROI and CAC.

Skills

Marketing leadership

Campaign management

Regulated industry experience

Budget management

Education

Bachelor's degree

MBA preferred

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Marketing Manager

Marketing Dept Regular Full-Time Santa Barbara, CA, US

Salary Range: $120,903.98 To $162,000.00 Annually

Join Montecito Bank & Trust as aMarketing Manager!

As the largest locally owned community Bank on the Central Coast, Montecito Bank & Trust is committed to our founding principle: to make the communities we serve better places to live and work. We are always looking for talented professionals who are passionate about personalized service, community involvement, and innovation. By joining our team, we are dedicated to your career development and wellbeing, in and out of the workplace.

About the Role

Montecito Bank & Trust is seeking a full-time Marketing Manager to join the team in our Marketing department.

As a Marketing Manager, you will deliver a World Class Experience by turning the Bank’s marketing strategy into executed, measurable, and compliant campaigns across brand, digital, social, creative, and product marketing. As a hands‑on leader, the incumbent owns the annual integrated marketing roadmap, manages the people, agencies, and vendors who deliver it, and answers for results to executive leadership. The Marketing Manager partners with every line of business (Personal, Small Business, Nonprofit, Commercial, and Wealth Management), builds a working command of the Bank's deposit, lending, treasury, and wealth products, and works with IT and internal developers on the website and digital experience. Everything the Bank publishes is reviewed with Legal and Compliance and must be accurate, fair, and regulation ready. The role is both strategic and tactical and builds deeper community connections with the brand. You will be located in Santa Barbara, CA with the opportunity for a hybrid work schedule.

What We’re Looking For

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field, or equivalent work experience, required; MBA or professional certifications preferred.
• 8-10 years of progressive marketing experience in a highly regulated industry (banking, healthcare, insurance, or similar), including formal legal, regulatory, and compliance review required.
• 3-5 years of proven experience in a supervisory or management role required.
• Demonstrated success planning and executing multi‑channel campaigns, managing production of advertising, and managing a website required.
• Banking or financial services marketing experience, ideally with deposit, lending and small business products, preferred.

Your Responsibilities

The essential functions of this role include, but are not limited to:

• Partner with the Director to develop and regularly update the annual integrated Marketing Roadmap and 360‑degree communication plans for the brand and each line of business (TV, radio, outdoor, print, social, display, search, site messaging, email).
• Translate business objectives (deposit growth, loan origination, new‑to‑bank households, cross‑sell, commercial pipeline) into campaign strategies with clear KPIs.
• Use audience segmentation and customer insight to tailor messaging for consumers, small businesses, nonprofits, commercial clients, and wealth clients.
• Lead paid search, paid social, programmatic display, video/TV and geo‑targeted campaigns, with accountability for targeting, budget pacing and results.
• Oversee email, SMS, and other lifecycle marketing programs with Operations and Compliance.
• Partner with IT and internal developers on roadmap, UX/UI, content, and prioritization for public website and digital marketing assets.
• Partner with key Bank departments to develop clear, accurate, and compelling value propositions and launch messaging for priority products and services.
• Work with data analysts to manage the marketing dashboard and report on KPIs, including product adoption, segmentation growth, media efficiency, ROI, cost per acquisition and customer lifetime value.
• Workplace Culture that Values YOU
• Competitive Pay
• 401K Matching/Retirement Planning
• Bank Gatherings, Events, & Associate Engagement Activities

Individual pay is based on a multitude of factors, including candidate’s experience, knowledge, skills, and abilities needed to perform in the position and pay equity.

Montecito Bank & Trust is an equal opportunity employer. Montecito Bank & Trust is committed to providing equal employment opportunity in our application process to all protected groups, including protected veterans and individuals with disabilities.

Employment eligibility is contingent on completing the DHS Employment Eligibility Verification (I-9) form and presenting acceptable documentation upon hire verifying your identity and right to work in the United States. The Bank does not sponsor visas, green cards, CPT, OPT, or other work authorizations.