Senior Marketing Manager, Healthcare SaaS & ABM (Remote)

Cardinal Health, Inc.

Madison (WI)

Hybrid

USD 107,000 - 152,000

Full time

7 days ago

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Benefits offered by this job

Medical, dental and vision coverage

Paid time off

Health savings account (HSA)

401k savings plan

Parental leave

Job summary

Cardinal Health is seeking a Senior Marketing Manager for WaveMark Solutions to drive brand strategy, ABM, and demand generation. You will partner with Sales, Product Marketing, and agency partners to translate priorities into high-impact programs and lead a small team.

The role focuses on integrated campaigns, content strategy, and customer advocacy to support revenue goals. Remote-friendly, US-based with up to 10% travel. 8+ years in healthcare-related B2B marketing is expected.

Qualifications

Bachelor’s degree in Marketing, Business, Communications, or related field or equivalent work experience preferred.
8+ years experience in B2B marketing, preferably in healthcare, medical technology, healthcare tech, or SaaS environment preferred.
Experience with account-based marketing, customer marketing, or related programs preferred.
Experience working with marketing agencies and external partners preferred.
Familiarity with ABM platforms, CRM systems, marketing automation, and digital marketing analytics preferred.
Strong ability to translate business strategy into actionable marketing plans.
Ability to travel up to 10%.

Responsibilities

Translate business priorities into actionable marketing plans with objectives, audiences, tactics, milestones, and measures.
Lead integrated marketing initiatives across campaigns, events, customer programs, and digital channels.
Develop and execute ABM strategies that engage priority accounts and create qualified opportunities.
Manage messaging across the customer journey with compelling campaigns.
Own and expand customer advocacy to build a sustainable pipeline of stories and testimonials.
Partner with sales to ensure marketing supports revenue growth.
Create reporting showing marketing impact on engagement, leads, pipeline, and revenue.
Use campaign data and feedback to continuously improve strategy and execution.
Oversee the marketing budget and ROI measurement.