Senior Marketing Manager: DeFi Growth & Content Lead

Native; San Francisco (CA); On-site; USD 120,000 - 170,000; Full time

Job summary

Native is seeking an experienced Senior Marketing Manager to lead high-impact marketing strategies across social channels, blogs, and platforms. You will drive Native's social media and marketing strategy, building strong presence for multiple products while collaborating with product, engineering, and business users in the DeFi space.

You will oversee end-to-end campaigns, content calendars, community engagement, and analytics to optimize performance and adoption across channels.

Qualifications

• 6–8 years in content marketing, writing and campaign management.
• Experience running growth marketing campaigns for technical audiences and end consumers.
• Exceptional creativity and strong writing skills for micro and long-form content.
• Advanced knowledge of DeFi, crypto, blockchain, and Web3 technologies.
• Proven ability to lead in a fast-paced startup environment.
• Understanding of target audiences across multiple platforms.
• Experience with content creation tools (Adobe Creative Suite, Canva, basic video editing).
• Strong analytical and communication skills in English.

Responsibilities

• Design and implement end-to-end marketing campaigns to drive hype, awareness and adoption of new product lines.
• Stay updated on industry trends and identify opportunities to enhance platform engagement.
• Lead reporting on growth and health of social media communities and refine strategies.
• Develop and manage content calendar across marketing channels aligning with business goals.
• Define and execute a best-in-class approach to community engagement on various platforms for Web3 audiences.
• Monitor KPIs and marketing metrics across channels to inform decisions.
• Create engaging long-form and short-form content including articles, posts, and reports.
• Advise cross-functional teams on brand positioning and audience engagement tactics.

Skills

Content marketing

Campaign management

Growth marketing

DeFi/Web3 knowledge

Technical audiences

Cross-functional leadership

Analytics

English communication

Tools

Adobe Creative Suite

Canva

Video editing software

Job description

Native is seeking an experienced Senior Marketing Manager to lead high-impact marketing strategies across social channels, blogs, and platforms. You will drive Native's social media and marketing strategy, building strong presence for multiple products while collaborating with product, engineering, and business users in the DeFi space.

You will oversee end-to-end campaigns, content calendars, community engagement, and analytics to optimize performance and adoption across channels.