Growth & Marketing Lead, DeFi APIs

0x; Oregon; Hybrid; USD 200.000 - 300.000; Vollzeit

Benefits dieser Stelle

Equity + ZRX tokens

Remote-friendly environment

Medical/Dental/Vision/Life/Disability

401k plan

Lunch reimbursement for all employees

Mental health benefits

Parental leave

SF office option

Zusammenfassung

0x is seeking a Head of Marketing to lead the marketing function for 0x APIs and Matcha, owning strategy and brand narratives for both. You will guide a senior team, work closely with sales, and shape messaging for cryptonative audiences and fintechs, enterprises, and institutions.

You will stay close to the business, contribute to major launches, and ensure a distinctive, integrated marketing presence across channels while collaborating with leaders across the org.

Qualifikationen

• 8+ years in marketing with 3+ years leading a marketing function.
• Experience setting company-wide marketing strategy across multiple product lines.
• Experience marketing both technical B2B products (APIs or core infrastructure) and consumer products.
• Deep roots in crypto, including time at a crypto company. You use DeFi products, follow CT, and know how DEXs, aggregators, liquidity providers, wallets and trading apps fit together and where infrastructure like 0x creates value.
• A track record of building repeatable marketing programs that drove measurable business growth.
• Experience leading senior marketers as a player-coach and bringing them together as a cohesive, focused team.

Aufgaben

• Own marketing strategy across 0x APIs and Matcha, setting long-term marketing plans based on company and product goals, including API adoption and Matcha's consumer growth.
• Refine positioning and narratives for 0x APIs and Matcha, defining and maintaining clear ICPs, strengthening our cryptonative presence, and expanding 0x APIs' appeal to fintechs, enterprises, and institutions.
• Guide the evolution of both brands, setting creative and website direction and ensuring a distinctive, consistent presence across channels.
• Build and scale marketing programs that drive growth, identifying the highest-leverage opportunities for each product and audience.
• Partner closely with Sales to generate qualified API demand, align marketing with commercial priorities, and equip the team with the content and materials needed to win customers.
• Lead the marketing team, setting clear priorities and ownership, automating and improving processes with AI, giving constructive feedback and coaching experienced marketers, and protecting their focus by managing cross-team requests.
• Produce work yourself, from positioning and launch plans to campaigns and content, adding to the team's output and stepping in wherever extra capacity is needed.
• Own marketing performance and budget, tracking spend, ROI and marketing's contribution to revenue, and keep the company informed on progress.
• Stay deep in the data, using Dune, DefiLlama and internal analytics to understand market trends, competitors and product adoption, and let it guide marketing decisions.

Kenntnisse

Marketing leadership

Marketing strategy

B2B tech marketing

Crypto/DeFi familiarity

People management

Jobbeschreibung

0x is seeking a Head of Marketing to lead the marketing function for 0x APIs and Matcha, owning strategy and brand narratives for both. You will guide a senior team, work closely with sales, and shape messaging for cryptonative audiences and fintechs, enterprises, and institutions.

You will stay close to the business, contribute to major launches, and ensure a distinctive, integrated marketing presence across channels while collaborating with leaders across the org.