Marketing Lead - DeFi

Alium.Finance; United States; Remote; USD 120,000 - 190,000; Full time

Job summary

Alium.Finance seeks a Senior Marketing Expert from the DeFi space to drive brand and product awareness, monetization, user acquisition, and market expansion.

You will lead content, PR, influencer marketing, social media coordination, and partnerships while shaping messaging and coordinating with internal teams to expand reach and impact.

Qualifications

• Direct Experience in DeFi / Blockchain / Crypto is a must.
• Exceptional Analytical skills, data sensibilities, and decision making capabilities.
• Strong track record of delivering excellent media results.
• Inquisitive mindset with awareness of current market trends.
• Exceptional project and timeline management with strong attention to detail.
• Growth mindset and problem solving ability.

Responsibilities

• Lead Content & Communications planning, execution, and metrics reporting, including content creation, PR, influencer marketing, social media coordination, and partnership co-marketing.
• Develop proactive short and long-form content, communications, and PR strategies, coordinating with internal teams and external partners.
• Articulate key messaging for diverse audiences with Marketing and Management teams.
• Lead Community Outreach and Social Media teams to drive content calendars for internal and external channels, including blog, website, community content, white papers, reports, articles, scripts, byline content, speaking opportunities, and awards.
• Plan and produce thought leadership, press, and partner engagement events.
• Partner with Community Managers to align content, PR, and social media efforts.
• Work on increasing metrics: TVL, Trading Volume, DAU, and transaction counts.

Skills

Analytical skills

Data sensibilities

Decision making

DeFi/crypto experience

Media results

Growth mindset

Project management

Attention to detail

Problem solving

Market trend awareness

Job description

Company Description AliumSwap creates an advanced Cross-chain DEX with Mobile version and GameFi integration. Learn more: https://docs.alium.finance/

Job Description

We are in search of a Senior Marketing Expert from DeFi Space. We require someone who will drive brand and product awareness, monetization, user acquisition and market expansion.

Qualifications Responsibilities

• Lead Content & Communications planning, execution, and metrics reporting, inclusive of content creation and curation, PR, influencer marketing, social media coordination, and partnership co-marketing
• Develop proactive short and long-form content, communications, and PR strategies and initiatives, and coordinate execution with internal team and external partners
• Work with Marketing and Management teams to articulate key messaging for audiences
• Lead the Community Outreach and Social Media associates to drive the Content and Communications calendar for internal (blog, website, community), and external channels and submissions, including white papers, reports, articles, scripts, byline/contributed content, speaking opportunities, and awards
• Plan and produce thought leadership, press, and partner engagement events
• Partner with Community Managers to align content, PR, and social media efforts
• As a major goal, work on and increase the following metrics: TVL, Trading Volume, DAU, Amount of transactions

Role Requirements

• Exceptional Analytical skills, Great data sensibilities, and Decision making skills
• Direct Experience in DeFi / Blockchain / Crypto is a must
• Strong track record of delivering excellent media results.
• Inquisitive mindset, with awareness of current market trends.
• Exceptional project and timeline management; strong attention to detail
• Growth mindset and problem solver

Additional Information

The candidate will be required to prepare s vision of a short-term marketing plan & strategy. Qualified candidates will receive an offer with a competitive compensation & benefits package