Senior Marketing Manager — Native

The Bitcoin Street Journal; San Francisco (CA); On-site; USD 150,000 - 210,000; Full time

Job summary

Native is seeking a Senior Marketing Manager to lead high-impact campaigns across social media, blogs, and marketing platforms. You will drive overall social media and marketing strategy, building a strong presence for multiple products and lines.

You will collaborate with product managers, engineers, and business users to translate complex DeFi concepts into engaging narratives while guiding content creation and community engagement across channels.

Qualifications

• 6–8 years of experience in content marketing, writing and campaign management.
• Proven track record on Twitter, LinkedIn, Reddit or similar platforms.
• Strong writing skills for short-form and long-form content.
• Deep understanding of DeFi, crypto, blockchain, and Web3 concepts.
• Ability to translate technical topics into engaging marketing narratives.

Responsibilities

• Design and execute end-to-end marketing campaigns to drive hype, awareness and adoption of new product lines.
• Manage the content calendar and ensure alignment with business goals across channels.
• Lead reporting on growth and health of social media communities using insights to refine strategies.
• Develop and oversee engaging articles, presentations, narratives, and marketing assets.
• Collaborate with product, engineering, and business users to address real-world DeFi challenges.

Skills

Content marketing

Campaign management

Writing

Social media management

English fluency

Analytics

Web3/DeFi knowledge

Tools

Adobe Creative Suite

Canva

Video editing software

Job description

Native is a CLOB DEX for onchain spot liquidity. It is the first vertically integrated liquidity stack that decouples pricing logic from asset settlement: a sovereign, on-chain matching engine provides high-performance price discovery and order matching, while permissionless vaults host assets for settlement across different chains.

Position Summary

Native is seeking an experienced Senior Marketing Manager to join its growing team. In this leadership role, you will oversee and execute high-impact marketing strategies, including targeted content creation across social media channels, blogs, and marketing platforms. You will drive Native’s overall social media and marketing strategy, building a strong presence for both new and existing products across various business lines. This is an exciting opportunity to lead marketing initiatives in a fast-paced, dynamic environment, collaborating closely with cross-functional teams such as product managers, engineers, and business users to address real-world challenges in the rapidly evolving DeFi space.

Job Responsibilities

• Design and implement end-to-end marketing campaigns to drive hype, awareness, and adoption of new business product lines.
• Stay up to date with the latest industry trends and best practices, identifying new opportunities to enhance platform engagement and expand to new channels.
• Lead and oversee reporting on the growth and health of social media communities, using insights to refine strategies continually.
• Develop and manage the content calendar across all marketing channels, ensuring alignment with overall business goals.
• Define and execute a best-in-class approach to community engagement on various platforms. Cultivate a deep understanding of Web3 consumers and app developers to tailor marketing efforts effectively.
• Monitor key performance indicators (KPIs) and marketing metrics across all channels, using data to inform decisions.
• Create and oversee the production of engaging long-form and short-form content, including articles, presentations, narratives, social media posts, and other marketing assets.
• Act as a strategic advisor to cross-functional teams, providing input on brand positioning and audience engagement tactics.

Job Requirements

• 6-8 years of experience in content marketing, writing, and campaign management, with a proven track record of success on platforms such as Twitter, LinkedIn, and Reddit.
• Demonstrated expertise in running high-impact growth marketing campaigns for technical audiences and end consumers.
• Exceptional creativity and strong writing skills, including experience producing both fast-moving micro-content for social media and longer-form articles.
• Advanced knowledge of DeFi, crypto, blockchain, and Web3 technologies, with the ability to translate technical concepts into engaging narratives.
• Proven ability to lead and thrive in a collaborative, fast-paced start-up environment, adapting quickly to evolving priorities.
• In-depth understanding of target audiences across multiple platforms, with the ability to engage them effectively in real-time.
• Experience in content creation tools such as Adobe Creative Suite, Canva, and basic video editing software is a plus.
• Strong analytical skills to track and interpret marketing performance metrics, driving data-driven decision-making.
• Strong communication skills and fluent in English.