CMO

Armstrong Knight; New York (NY); On-site; USD 100,000 - 150,000; Full time

Job summary

A dynamic fintech startup in New York is looking for a Founding Head of Growth & Marketing to develop marketing strategies and build a community of users. The ideal candidate will have over 5 years of experience in growth hacking, especially in the crypto/web3 space, and will lead marketing efforts across various platforms, including SEO and social media. This role offers the chance to significantly impact a growing company with innovative financial solutions.

Qualifications

• 5+ years of experience in growth hacking and marketing at tech startups.
• Experience in crypto/web3 marketing, particularly on Twitter and Discord.
• Expertise in modern marketing tools and services.

Responsibilities

• Develop external marketing strategy including SEO and social media.
• Hire and manage marketing staff and community engagement.
• Set up analytics for the marketing funnel.
• Collaborate with product team on growth initiatives.
• Write marketing copy and launch a Discord community.

Skills

Crypto / web3 marketing

Growth hacking

Google Analytics

SEO

Communication skills

Engagement with users

Tools

AdWords

Hubspot

Mailchimp

Job description

Overview

They are an inclusive, global team of builders and storytellers who are passionate about making finances easier and more fun for regular people. Some are crypto experts (degens) and some are completely new and crypto-curious. Each bring a complementary set of skills and experiences to the team, and make each other better and stronger together.

Their mission is to connect defi protocols directly to tradfi, enabling users to control their daily personal finances—such as paying their credit card and mortgage bills—directly from the defi protocols that they already use. The clients first product lets users of Aave and Sushiswap on Polygon network pay their US credit card and mortgage bills.

Job Description

They are hiring for their crucial Founding Head of Growth & Marketing role. As a web3 startup that has just closed $2.5m in financing and has big goals, they need to spread the word about their brand and product, and build a growing community of interested customers!

As their Head of Growth & Marketing, you will own the process and messaging by which they attract new users and build their community.

Responsibilities

• Develop external marketing strategy, including content (blog), SEO, crypto Twitter engagement, events and podcasts
• Hire and manage additional staff, including community managers, content creators, and product marketers
• Set up analytics and targets for their marketing funnel, from external engagement on social media, through their website waitlist, through to conversion and usage of their app
• Partner with their product team to unlock growth (e.g. through product-led growth initiatives)
• Write marketing copy for website and external materials and posts
• Launch and run their Discord community server (with the help of additional hires)
• Leverage our investor community to promote their product
• You will also engage in some partnership and BD work, identifying the projects and personalities that we should collaborate with to reach their growth goals

Qualifications

• Must have: Experience in crypto / web3 marketing, especially through Crypto Twitter and Discord
• Must have: 5+ years experience in growth hacking and marketing, preferably at consumer tech startup companies
• Must have: Expert in Google Analytics, AdWords, SEO, Hubspot, Mailchimp and/or other state-of-the-art marketing tools and services
• Must have: Clarity of thought and communication—you can craft a simple and powerful position for our brand
• Must have: Excitement for engaging with everyday users, everyday—you are an extrovert!

Nice to have

• Familiarity with fintech regulations and/or technology