Senior Marketing Manager - Brand & Growth Leader

Alaska Air Group; SeaTac (WA); Presencial; USD 123.000 - 184.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Stand-by travel privileges

Well-being programs

401k match

Annual bonus

Paid time off

Descripción de la vacante

Alaska Airlines seeks a Senior Marketing Manager to drive integrated marketing strategies that accelerate brand growth, revenue, and loyalty. You will align cross-functional teams around objectives in domestic markets with a focus on California growth opportunities, delivering campaigns that engage customers and improve performance.

The role requires 7+ years in marketing, strong strategic and execution skills, and the ability to travel ~30% for market presence.

Formación

• 7 years of experience in marketing, advertising, agency or related area.
• Bachelor’s degree with focus in business administration, marketing, communications or related discipline, or equivalent training/experience.
• Creative thinker with culture/trends orientation, growth mindset.
• Experience developing year-long strategy with detailed execution.
• Ability to transition from high-level strategy to creative and detailed execution.
• Strong proactive critical thinking and problem-solving skills.
• Excellent communication skills (verbal, written, listening) with experience influencing senior leadership.
• Travel required ~30% of time to key markets.
• Proficiency with Microsoft Office applications (Word, Excel, PowerPoint, Outlook).
• High school diploma or equivalent.
• Minimum age 18.
• Must be authorized to work in the U.S.

Responsabilidades

• Exercises considerable judgment to manage complex campaigns including creative development, e-commerce, product and social initiatives.
• Acts as the marketing representative for domestic markets with focus on California and cross-functional campaigns.
• Leads cross-functional teams to analyze performance data to inform future strategies.
• Represents markets and consumer dynamics to develop impactful campaigns.
• Identifies opportunities to elevate Alaska Airlines’ brand in culture and community.
• Influences leadership by communicating plans, metrics, and learnings clearly.
• Leads brand marketing and campaign planning to drive consumer love.

Conocimientos

Marketing strategy

Cross-functional leadership

Campaign planning

Data-driven analysis

Executive communication

Microsoft Office

Educación

Bachelor's degree in business/marketing/communications

Herramientas

Microsoft Office

Descripción del empleo

Alaska Airlines seeks a Senior Marketing Manager to drive integrated marketing strategies that accelerate brand growth, revenue, and loyalty. You will align cross-functional teams around objectives in domestic markets with a focus on California growth opportunities, delivering campaigns that engage customers and improve performance.

The role requires 7+ years in marketing, strong strategic and execution skills, and the ability to travel ~30% for market presence.