Marketing Communications Coordinator

Jobtailor; Peachtree Corners (GA); On-site; USD 55,000 - 85,000; Full time

Job summary

Jobtailor in Peachtree Corners, GA, seeks a marketing professional to develop content across blogs, emails, websites, videos, and sales assets, aligning with brand standards. You’ll help plan and execute webinars and tradeshows, support lead generation, and update website content.

You’ll collaborate with a creative, cross-functional team, leverage marketing automation (HubSpot/Marketo/Pardot) and CRM (Salesforce), analyze performance in Google Analytics, and continuously optimize campaigns with

Qualifications

• Bachelor’s degree in marketing, communications, or related field.
• 2–3 years of B2B marketing, communications, and/or events experience.
• Experience in enterprise capture software, banking software, financial services, or fintechs strongly preferred.
• Experience with marketing automation platforms (HubSpot, Marketo, Pardot).
• CRM experience with Salesforce.
• Proficiency with design tools (Adobe Creative Cloud, Canva).
• Web analytics experience (Google Analytics).
• Strong writing and editing skills.
• Excellent verbal and written communication; collaboration across teams.

Responsibilities

• Assist in developing content across marketing channels (blogs, emails, website, videos, assets).
• Coordinate industry tradeshow planning and execution, including logistics and post-event reporting.
• Support webinar planning and execution, from development to follow-up.
• Assist lead generation and management, including CRM entry and tracking.
• Assist website content updates and refreshes.
• Create and maintain graphic design and multimedia assets aligned with brand.
• Measure and report on marketing programs; identify optimization opportunities.
• Stay current on industry trends and apply insights to campaigns.
• Support a collaborative, creative marketing team and cross‑functional initiatives.

Skills

Writing & editing

Communication

Interpersonal skills

Self-motivated

Education

Bachelor’s degree in marketing, communications, or related

Tools

HubSpot

Marketo

Pardot

Salesforce

Adobe Creative Cloud

Canva

Google Analytics

Microsoft Office

Job description

• Assist in developing content across marketing channels, including blogs/articles, email campaigns, website content, videos, and sales enablement materials (PowerPoint presentations, datasheets, eBooks, and related assets)
• Coordinate industry tradeshow planning and execution, including event logistics, vendor coordination, booth/material preparation and inventory, pre- and post-event marketing, audience targeting and list segmentation, and post-event reporting
• Support webinar planning and execution, including presentation development, speaker coordination, promotion, live event support, post-event follow‑up, and reporting
• Support lead generation and management, including lead routing, CRM entry, and tracking to ensure timely follow‑up and attribution to campaign performance and pipeline growth
• Support website content updates and refreshes
• Create and maintain graphic design and multimedia assets that align with brand standards and enhance marketing campaigns across channels
• Measure and report on marketing programs and campaigns, tracking performance metrics and assisting in identifying opportunities for optimization
• Stay current on industry trends, competitive insights, and marketing best practices, applying insights to support continuous improvement in content and marketing programs
• Support a collaborative, creative team environment, contributing to cross‑functional initiatives and shared marketing goals.

Requirements

• Bachelor’s degree in marketing, communications, or related
• 2-3 years of B2B marketing, communications, and/or events experience
• Experience in enterprise capture software, banking software, financial services, or fintechs strongly preferred
• Technically proficient across key marketing tools, including marketing automation platforms (HubSpot, Marketo, Pardot)
• CRM systems (Salesforce)
• Design tools (Adobe Creative Cloud, Canva)
• Web analytics (Google Analytics)
• Microsoft Office (Word, Excel, PowerPoint, Outlook)
• Strong writing and editing skills, with the ability to tailor content for different audiences and channels
• Strong communication and interpersonal skills, with the ability to collaborate effectively across teams and support cross‑functional initiatives
• Self‑motivated with an entrepreneurial mindset, able to manage multiple priorities and deliver in a fast‑paced environment.

Core Competencies

Demonstrates expertise in B2B marketing and communications, with a strong focus on content development, event planning, and lead generation. Proficient in utilizing marketing automation tools and CRM systems to optimize campaign performance and enhance brand presence.

Highest‑signal resume keywords

• B2B Marketing Experience
• Content Development
• Event Planning
• Marketing Automation Tools
• CRM Systems

Hard Skills

• Content Development
• Lead Generation
• Event Planning
• Writing and Editing
• Web Analytics

Soft Skills

• Strong Communication Skills
• Interpersonal Skills
• Self‑Motivated
• Collaborative Teamwork

Industry Keywords

• B2B Marketing
• Financial Services
• Fintech
• Enterprise Capture Software

Tools & Technologies

• HubSpot
• Marketo
• Pardot
• Salesforce
• Adobe Creative Cloud
• Canva
• Google Analytics
• Microsoft Office