Senior Marketing Manager

Commercial Metals Company; Alpharetta (GA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health benefits

PTO

401(k) match

Bonuses

Life & Disability Insurance

ESOP

Training & advancement

Job summary

Commercial Metals Company in Alpharetta is seeking a Sr. Marketing Manager to shape marketing strategy, lead integrated demand generation campaigns, and drive measurable business impact.

You will report to the Director of Marketing and partner with business, commercial, and sales stakeholders to translate market priorities into compelling programs that build awareness, generate qualified leads, and strengthen customer engagement.

Qualifications

• 10+ years in B2B marketing leading integrated campaigns.
• Strong communication and stakeholder management.
• Ability to translate market insights into compelling programs.
• Experience measuring campaign performance and ROI.

Responsibilities

• Develop annual marketing plans aligned with commercial priorities.
• Lead integrated demand generation campaigns from planning to execution.
• Translate objectives and product value into messaging and content.
• Collaborate with Sales to align strategy and optimize follow-up.
• Define KPIs and report results with data-driven optimizations.
• Manage budgets and external agencies to deliver high-quality work.
• Identify process improvements to increase efficiency.
• Leverage Monday.com or similar PM tools to keep campaigns on track.

Skills

B2B marketing leadership

Integrated campaigns

Demand generation

Campaign analytics

Vendor management

Cross-functional collaboration

Project management

Education

Bachelor's degree in marketing, business administration or related field

Tools

Monday.com

Salesforce/Pardot/Marketing Cloud

Job description

There’s more to CMC than our products and the buildings, structures, and roads they go into. At CMC, it’s the people inside our recycling centers, fabrication plants, manufacturing facilities, steel mills and offices that make us who we are as a company. Our success comes from finding, retaining, and supporting the highest quality talent by offering:

• Day 1 Benefits Coverage with low cost Medical, Vision, Dental
• Day 1 Paid-time Off and Vacation
• 4.5% Company Match 401(k) plan
• Competitive Compensation and Bonuses
• Company-paid Life and Disability Insurance
• Employee Stock Purchase Plan
• Training and Advancement Opportunities

Why This Job

Join our team as a Sr. Marketing Manager and play a key role in shaping marketing strategy, leading integrated demand generation campaigns, and driving measurable business impact. In this role, you will report to the Director of Marketing, Tensar and partner closely with business, commercial, and sales stakeholders to translate market priorities into compelling programs that build awareness, generate qualified leads, support pipeline growth, and strengthen customer engagement.

What You'll Do

• Partner with the Director of Marketing and business leaders to develop annual marketing plans that align with commercial priorities and growth goals
• Own the development and execution of integrated demand generation campaigns that support awareness, lead generation, pipeline growth, and customer engagement
• Translate business objectives, customer insights, and technical product value into compelling campaign messaging, audience strategies, and content plans
• Partner closely with Sales to understand field needs, prioritize marketing support based on business impact, align campaign strategy, improve lead follow-up, and support sales enablement needs
• Lead B2B campaign strategy and execution from planning through launch, optimization, and post-campaign analysis
• Define campaign KPIs, monitor performance dashboards, report results, and recommend optimizations based on data, customer engagement, and business impact
• Manage campaign budgets with a focus on smart investment, strong stewardship, and measurable return
• Lead cross-functional workstreams and manage internal agency/digital support, external vendors, and agency partners to ensure clear direction and high-quality work that supports business and campaign goals
• Identify opportunities to improve campaign processes, workflows, tools, and ways of working to increase efficiency, accountability, and marketing effectiveness
• Leverage project management tools, such as Monday.com or similar platforms, to keep campaigns on track and deliver high-quality work on time

What You'll Need

• 10+ years of experience in Business-to-Business marketing, with demonstrated experience leading integrated campaigns or demand generation programs
• Strong interpersonal, written, and verbal communication skills
• Build trusted relationships with stakeholders at all levels; drive decisions and alignment across business and technical teams
• Ability to assess and prioritize sales and business needs, balancing urgency, strategic value, resource availability, and potential impact
• Demonstrated ability to lead through influence, manage competing priorities, and move work forward in a cross-functional team environment
• Experience using campaign performance data, KPIs, dashboards, and reporting insights to optimize marketing programs and communicate results
• Continuous improvement mindset with the ability to evaluate processes, recommend improvements, and implement practical changes that improve team efficiency and campaign outcomes
• Experience translating customer needs, market insights, and product value into effective messaging, content, and multi-channel campaign strategies
• Knowledge of Monday.com or other similar project management tools
• Experience with Salesforce/Pardot/Marketing Cloud a plus
• Experience managing agency partners, vendors, freelancers, or external creative resources, including scopes, timelines, deliverables, and feedback processes

Your Education

• Bachelor's degree in marketing, business administration or related experience required

We are CMC, a Fortune 500® company at the leading edge of our industry. Our construction reinforcement and steel products have supported construction projects and structures around the world. The secret to our success? We’ve built our legacy by assembling a team of innovators and doers to tackle some of the most challenging construction reinforcement problems facing our world for more than 100 years — and we’re just getting started.

If you’re ready to join a team working to make our industry more sustainable, support the bridges, roadways, buildings and infrastructure that connects our communities, and do meaningful work, you’re ready to joinCMC.

CMC is committed to providing equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, age, physical or mental disability, national origin, citizenship, military or veteran status, sexual orientation, gender identity and/or expression, genetic information, or other status protected by federal, state or local law.