Senior Marketing Manager

Commercial Metals LTD; Alpharetta (GA); On-site; USD 110,000 - 180,000; Full time

Benefits offered by this job

Day 1 Benefits Coverage

Paid-time Off (PTO)

401(k) match

Lifestyle Benefit

Bonuses

Life and Disability Insurance

Employee Stock Purchase Plan

Training and Advancement Opportunities

Job summary

Commercial Metals LTD is seeking a Sr. Marketing Manager to shape strategic marketing initiatives, lead integrated demand generation campaigns, and drive measurable business impact.

You will report to the Director of Marketing and partner with business and sales stakeholders to translate market priorities into compelling programs that build awareness and generate qualified leads. You will collaborate with Sales to align marketing support with field needs, manage budgets, and drive pipeline

Qualifications

• 10+ years of experience in Business-to-Business marketing with integrated campaigns or demand generation
• Strong interpersonal, written, and verbal communication skills
• Build trusted relationships with stakeholders at all levels; drive decisions and alignment
• Ability to assess and prioritize sales and business needs, balancing urgency and value
• Demonstrated ability to lead through influence in a cross-functional team
• Experience using campaign performance data and dashboards to optimize programs
• Continuous improvement mindset to enhance team efficiency and outcomes
• Experience translating customer needs into messaging, content, and multi-channel strategies
• Knowledge of Monday.com or similar project management tools
• Experience with Salesforce/Pardot/Marketing Cloud a plus
• Experience managing agency partners, vendors, freelancers, or external resources

Responsibilities

• Develop annual marketing plans aligned with commercial priorities and growth goals
• Own the development and execution of integrated demand generation campaigns
• Translate business objectives and customer insights into compelling campaign messaging
• Collaborate with Sales to align strategy, improve lead follow-up, and support enablement
• Lead B2B campaign strategy from planning through launch, optimization, and analysis
• Define KPIs, monitor dashboards, report results, and optimize based on data and impact
• Manage campaign budgets with prudent investment and measurable ROI
• Lead cross-functional workstreams and manage internal/agency partners for quality outputs
• Identify opportunities to improve processes, workflows, tools, and ways of working
• Utilize project management tools to keep campaigns on track and timely

Skills

B2B marketing

Campaign leadership

Demand generation

Stakeholder management

Data-driven

Cross-functional collaboration

Sales collaboration

Campaign analytics

Project management

Communication skills

Education

Bachelor's degree in marketing or related

Tools

Monday.com

Salesforce

Pardot

Marketing Cloud

Job description

it's what's inside that counts

There's more to CMC than our products and the buildings, structures, and roads they go into. At CMC, it's the people inside our recycling centers, fabrication plants, manufacturing facilities, steel mills and offices that make us who we are as a company. Our success comes from finding, retaining, and supporting the highest quality talent by offering:

• Day 1 Benefits Coverage with low cost Medical, Vision, Dental
• Day 1 Paid-time Off and Vacation
• 4.5% Company Match 401(k) plan
• $500 Annual Company-paid Lifestyle Benefit
• Competitive Compensation and Bonuses
• Company-paid Life and Disability Insurance
• Employee Stock Purchase Plan
• Training and Advancement Opportunities

Why This Job

Join our team as a Sr. Marketing Manager and play a key role in shaping marketing strategy, leading integrated demand generation campaigns, and driving measurable business impact. In this role, you will report to the Director of Marketing, Tensar and partner closely with business, commercial, and sales stakeholders to translate market priorities into compelling programs that build awareness, generate qualified leads, support pipeline growth, and strengthen customer engagement.

What You'll Do

• Partner with the Director of Marketing and business leaders to develop annual marketing plans that align with commercial priorities and growth goals
• Own the development and execution of integrated demand generation campaigns that support awareness, lead generation, pipeline growth, and customer engagement
• Translate business objectives, customer insights, and technical product value into compelling campaign messaging, audience strategies, and content plans
• Partner closely with Sales to understand field needs, prioritize marketing support based on business impact, align campaign strategy, improve lead follow-up, and support sales enablement needs
• Lead B2B campaign strategy and execution from planning through launch, optimization, and post-campaign analysis
• Define campaign KPIs, monitor performance dashboards, report results, and recommend optimizations based on data, customer engagement, and business impact
• Manage campaign budgets with a focus on smart investment, strong stewardship, and measurable return
• Lead cross-functional workstreams and manage internal agency/digital support, external vendors, and agency partners to ensure clear direction and high-quality work that supports business and campaign goals
• Identify opportunities to improve campaign processes, workflows, tools, and ways of working to increase efficiency, accountability, and marketing effectiveness
• Leverage project management tools, such as Monday.com or similar platforms, to keep campaigns on track and deliver high-quality work on time

What You'll Need

• 10+ years of experience in Business-to-Business marketing, with demonstrated experience leading integrated campaigns or demand generation programs
• Strong interpersonal, written, and verbal communication skills
• Build trusted relationships with stakeholders at all levels; drive decisions and alignment across business and technical teams
• Ability to assess and prioritize sales and business needs, balancing urgency, strategic value, resource availability, and potential impact
• Demonstrated ability to lead through influence, manage competing priorities, and move work forward in a cross-functional team environment
• Experience using campaign performance data, KPIs, dashboards, and reporting insights to optimize marketing programs and communicate results
• Continuous improvement mindset with the ability to evaluate processes, recommend improvements, and implement practical changes that improve team efficiency and campaign outcomes
• Experience translating customer needs, market insights, and product value into effective messaging, content, and multi-channel campaign strategies
• Knowledge of Monday.com or other similar project management tools
• Experience with Salesforce/Pardot/Marketing Cloud a plus
• Experience managing agency partners, vendors, freelancers, or external creative resources, including scopes, timelines, deliverables, and feedback processes

Your Education

• Bachelor's degree in marketing, business administration or related experience required

We are CMC, a Fortune 500 company at the leading edge of our industry. Our construction reinforcement and steel products have supported construction projects and structures around the world. The secret to our success? We've built our legacy by assembling a team of innovators and doers to tackle some of the most challenging construction reinforcement problems facing our world for more than 100 years - and we're just getting started.

CMC is committed to providing equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, age, physical or mental disability, national origin, citizenship, military or veteran status, sexual orientation, gender identity and/or expression, genetic information, or other status protected by federal, state or local law.

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