Marketing Manager - Growth & Multi-Channel Strategy

American College of Physicians; Pennsylvania; Hybrid; USD 100,000 - 150,000; Full time

Job summary

American College of Physicians (ACP) in Philadelphia, PA, seeks a Marketing Manager to lead multi-channel campaigns, lifecycle programs, and marketing technology initiatives. This full-time, hybrid role requires 2 days in the Philadelphia office weekly and reports to the Director of Marketing.

You will manage strategy, budgets, vendors, and cross-functional teams, using analytics to optimize performance, drive lead generation, and grow member engagement. MBA preferred.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Five or more years of progressive marketing management experience.
• MBA preferred.
• Healthcare, association, or nonprofit experience is a plus.

Responsibilities

• Strategic Planning & Execution – Develop multi-channel marketing strategies, plans, and budgets that drive lead generation, customer/member acquisition, revenue growth, and brand awareness.
• Campaign & Lifecycle Management – Lead integrated campaigns and customer/member journeys across digital, email, CRM, web, social, and traditional channels.
• Team Leadership & Project Management – Recruit, develop, coach, and manage marketing staff; oversee vendors, budgets, and multiple projects.
• Analytics & Market Intelligence – Conduct market, customer, and competitive research to identify trends and optimize results.
• Cross-Functional Collaboration – Partner with internal stakeholders to align marketing initiatives with organizational priorities.

Skills

Strategic planning

Campaign management

Team leadership

Analytics

Cross-functional collab

Marketing automation

CRM tools

Education

Bachelor’s degree in Marketing/Business/Communications

MBA preferred

Tools

CRM systems

Marketing automation

Analytics platforms

Job description

American College of Physicians (ACP) in Philadelphia, PA, seeks a Marketing Manager to lead multi-channel campaigns, lifecycle programs, and marketing technology initiatives. This full-time, hybrid role requires 2 days in the Philadelphia office weekly and reports to the Director of Marketing.

You will manage strategy, budgets, vendors, and cross-functional teams, using analytics to optimize performance, drive lead generation, and grow member engagement. MBA preferred.