Marketing Manager

American College Of Physicians; Philadelphia (Philadelphia County); Hybrid; USD 90,000 - 130,000; Full time

Job summary

American College of Physicians (ACP) in Philadelphia is seeking a Marketing Manager to lead multi-channel campaigns, drive revenue growth, and oversee a marketing team. The role involves strategic planning, customer journeys, analytics, and collaboration across divisions.

A hybrid work model requires 2 days in the Philadelphia office. The ideal candidate has a Bachelor’s in Marketing/Business/Communications and 5+ years in marketing leadership, with healthcare/association experience preferred.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 5+ years of progressive marketing management experience
• Healthcare/association/nonprofit experience preferred
• Proven multi-channel marketing strategy and campaigns across digital, email, CRM, SEO/SEM, social and traditional channels
• Experience managing staff, budgets, vendors, and cross-functional initiatives
• Knowledge of CRM, marketing automation, analytics, digital advertising, and AI-enabled marketing tools

Responsibilities

• Strategic Planning & Execution – Develop multi-channel marketing strategies, plans, and budgets
• Campaign & Lifecycle Management – Lead integrated campaigns and customer/member journeys
• Team Leadership & Project Management – Recruit, develop, coach, and manage staff; oversee vendors and budgets
• Analytics & Market Intelligence – Conduct market, customer, and competitive research
• Cross-Functional Collaboration – Partner with stakeholders to align marketing initiatives and improve efficiency

Skills

CRM

Marketing automation

Analytics

Team leadership

Copywriting

Presentation skills

Education

Bachelor's degree in Marketing/Business/Communications

MBA preferred

Tools

CRM software

Marketing analytics tools

Job description

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Marketing Manager

Full Time Manager Philadelphia, PA, US

The Marketing and Communications division of the American College of Physicians (ACP) is seeking candidates for the role of Marketing Manager. ACP, a national organization of internal medicine physicians with headquarters in Philadelphia, is the largest medical specialty organization and the second-largest physician group in the United States with more than 163,000 members worldwide. This is a hybrid position with 2 days per week in the Philadelphia office required.

Reporting to the Director of Marketing, the Marketing Manager will oversee multiple projects and priorities simultaneously—from strategic campaign development and customer/member journeys to marketing technology, analytics, vendors, and cross-functional initiatives. Primary responsibilities include:

• Strategic Planning & Execution – Develop multi-channel marketing strategies, plans, and budgets that drive lead generation, customer/member acquisition, revenue growth, and brand awareness.
• Campaign & Lifecycle Management – Lead integrated campaigns and customer/member journeys across digital, email, CRM, web, social, and traditional channels.
• Team Leadership & Project Management – Recruit, develop, coach, and manage marketing staff; oversee vendors, budgets, and multiple projects to deliver high-quality results aligned with organizational goals.
• Analytics & Market Intelligence – Conduct market, customer, and competitive research to identify trends, opportunities, and needs; monitor campaign performance and use data to optimize results.
• Cross-Functional Collaboration – Partner with internal stakeholders and cross-divisional teams to align marketing initiatives with organizational priorities, improve operational efficiency, and communicate strategies, progress, and outcomes.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field required; MBA preferred.
• Five or more years of progressive marketing management experience required; healthcare, association, or nonprofit experience preferred.
• Demonstrated success developing and executing revenue-generating, multi-channel marketing strategies and campaigns across digital, email, CRM, SEO/SEM, social media, and traditional marketing channels.
• Proven ability to effectively manage staff, budgets, vendors, and complex cross-functional marketing initiatives from concept through execution.
• Knowledge of CRM, marketing automation, analytics, digital advertising, and AI-enabled marketing tools.
• Excellent analytical, project management, and communication skills, including copywriting and presentation experience.

You are a strategic marketing leader who knows how to get things done, thrives working on multiple priorities simultaneously, and are an expert relationship-builder and collaborator. You can inspire and develop a team, manage a complex portfolio of work, use technology and data to make marketing more targeted, efficient, and measurable, and are adaptable to change. American College of Physicians (ACP) is seeking an experienced Marketing Manager who excels at leading people, translating strategy into action, leveraging marketing technology, and delivering measurable results. This is an opportunity to lead a team of marketing professionals while managing a diverse portfolio of high-impact campaigns and initiatives that drive revenue growth, acquisition, retention, awareness, and engagement.

ACP is an Equal Opportunity employer, and all qualified applicants will receive consideration for employment without regard to their age, race, color, religion, sex, gender identity, national origin, sexual orientation, protected veteran status, disability, or any other legally protected class.