AVP, Strategic Marketing & Growth (Hybrid)

American College of Surgeons; Chicago (IL); Hybrid; USD 170,000 - 210,000; Full time

Benefits offered by this job

Tuition Reimbursement

Medical coverage

Dental, Vision, Prescription drugs

403(b) Matching

Pension Plan

Flexible Spending

Employee Assistance Program

Job summary

The American College of Surgeons in Chicago seeks an Associate Vice President of Marketing to build and scale ACS's marketing engine, driving member growth, engagement, and retention. You will own strategy, execution, and optimization across email/CRM, paid media, SEO/SEM, social, and campaign analytics.

You will lead a high-performing team of five, set KPIs, and ensure ROI targets are met while collaborating with Education, Quality Programs, and Business Development.

Qualifications

• Bachelor's degree or higher from an accredited college or university.
• 10-12 years of progressive marketing experience with data-driven, multichannel campaigns; healthcare experience a plus.
• Proven success building/testing programs (A/B, multivariate) and translating results into strategy.
• Experience owning marketing automation and CRM/AMS platforms; Marketo experience preferred.
• Demonstrated ability to market to various personas across healthcare environments.
• Strong analytics skills with experience interpreting campaign performance data; Power BI preferred.
• Experience with personalization, segmentation, and lifecycle marketing.

Responsibilities

• Design and lead an integrated marketing strategy to drive member acquisition, engagement, and renewal, plus adoption of Quality Programs and educational offerings.
• Build a modern marketing function and drive the full funnel end-to-end with test, measure, and scale discipline.
• Establish KPIs, attribution, and dashboards to visualize marketing ROI and optimize campaigns.
• Direct paid digital and search investments alongside owned channels to maximize acquisition and engagement.
• Own ROAS and CPA targets across paid channels in partnership with web and social teams.
• Serve as the marketing owner of ACS's automation and CRM/AMS ecosystem (Marketo) and data architecture.
• Mentor and manage a team of professionals, collaborating across departments to translate priorities into campaigns.
• Champion responsible use of AI tools to accelerate content creation and optimization.

Skills

Multichannel marketing

Data-driven decision making

Marketing analytics

A/B testing

CRM/AMS (Marketo)

Power BI

Team leadership

Budget management

Education

Bachelor's degree

Advanced degree preferred

Tools

Marketo

Power BI

Stripo

Job description

The American College of Surgeons in Chicago seeks an Associate Vice President of Marketing to build and scale ACS's marketing engine, driving member growth, engagement, and retention. You will own strategy, execution, and optimization across email/CRM, paid media, SEO/SEM, social, and campaign analytics.

You will lead a high-performing team of five, set KPIs, and ensure ROI targets are met while collaborating with Education, Quality Programs, and Business Development.