Hybrid Marketing Manager - Lead Growth & Campaigns

American College Of Physicians; Philadelphia (Philadelphia County); Hybrid; USD 90.000 - 130.000; Vollzeit

Zusammenfassung

American College of Physicians (ACP) in Philadelphia is seeking a Marketing Manager to lead multi-channel campaigns, drive revenue growth, and oversee a marketing team. The role involves strategic planning, customer journeys, analytics, and collaboration across divisions.

A hybrid work model requires 2 days in the Philadelphia office. The ideal candidate has a Bachelor’s in Marketing/Business/Communications and 5+ years in marketing leadership, with healthcare/association experience preferred.

Qualifikationen

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 5+ years of progressive marketing management experience
• Healthcare/association/nonprofit experience preferred
• Proven multi-channel marketing strategy and campaigns across digital, email, CRM, SEO/SEM, social and traditional channels
• Experience managing staff, budgets, vendors, and cross-functional initiatives
• Knowledge of CRM, marketing automation, analytics, digital advertising, and AI-enabled marketing tools

Aufgaben

• Strategic Planning & Execution – Develop multi-channel marketing strategies, plans, and budgets
• Campaign & Lifecycle Management – Lead integrated campaigns and customer/member journeys
• Team Leadership & Project Management – Recruit, develop, coach, and manage staff; oversee vendors and budgets
• Analytics & Market Intelligence – Conduct market, customer, and competitive research
• Cross-Functional Collaboration – Partner with stakeholders to align marketing initiatives and improve efficiency

Kenntnisse

CRM

Marketing automation

Analytics

Team leadership

Copywriting

Presentation skills

Ausbildung

Bachelor's degree in Marketing/Business/Communications

MBA preferred

Tools

CRM software

Marketing analytics tools

Jobbeschreibung

American College of Physicians (ACP) in Philadelphia is seeking a Marketing Manager to lead multi-channel campaigns, drive revenue growth, and oversee a marketing team. The role involves strategic planning, customer journeys, analytics, and collaboration across divisions.

A hybrid work model requires 2 days in the Philadelphia office. The ideal candidate has a Bachelor’s in Marketing/Business/Communications and 5+ years in marketing leadership, with healthcare/association experience preferred.