Senior Marketing Leader — Data-Driven Growth & ROI

LHH; Detroit (MI); On-site; USD 90,000 - 115,000; Full time

Benefits offered by this job

Collaborative environment

Medical benefits

Dental benefits

401k plan

PTO

Bonus opportunity

Job summary

LHH in Detroit is seeking a Senior Marketing Manager to lead a data-driven marketing function, accountability, and measurable business impact. You will analyze performance, optimize spend, and elevate lead quality while guiding a high-visibility strategy.

You will build strategies to acquire customers, establish KPIs and dashboards, and align marketing with sales and operations. This role requires 7+ years in leadership, deep expertise in attribution, analytics, and ROI reporting, and a

Qualifications

• 7+ years of progressive marketing leadership experience.
• Strong background in lead generation, demand generation, and paid media strategy.
• Deep expertise with Google Ads, Meta Ads, Performance Marketing, Marketing Analytics, Attribution Modeling, Conversion Optimization, Funnel Analysis, ROI Reporting.
• Experience managing marketing budgets and measuring business outcomes.
• Proven ability to translate complex marketing data into actionable business recommendations.
• Experience leading teams and influencing stakeholders across multiple departments.
• Strong presentation, communication, and executive-facing skills.
• Comfortable challenging assumptions and using data to drive decisions.

Responsibilities

• Evaluate current marketing strategies, programs, vendors, channels, and budget allocation.
• Develop and present marketing strategies that drive customer acquisition and business growth.
• Audit the entire lead generation and conversion funnel to identify opportunities for improvement.
• Establish meaningful KPIs, dashboards, reporting, and accountability across the organization.
• Improve lead quality, conversion rates, and overall marketing ROI.
• Analyze attribution models and determine which marketing investments are generating results.
• Partner closely with sales and operational leaders to align marketing efforts with business objectives.
• Assess current marketing team structure, capabilities, and resource allocation.
• Evaluate agency and offshore support models and recommend organizational improvements.
• Lead, mentor, and develop marketing talent while building a more sophisticated marketing function.

Skills

Lead generation

Demand generation

Paid media

Google Ads

Meta Ads

Marketing analytics

Attribution modeling

Conversion optimization

Funnel analysis

ROI reporting

Budget management

Executive communication

Team leadership

Job description

LHH in Detroit is seeking a Senior Marketing Manager to lead a data-driven marketing function, accountability, and measurable business impact. You will analyze performance, optimize spend, and elevate lead quality while guiding a high-visibility strategy.

You will build strategies to acquire customers, establish KPIs and dashboards, and align marketing with sales and operations. This role requires 7+ years in leadership, deep expertise in attribution, analytics, and ROI reporting, and a