Senior Marketing Manager

LHH; Detroit (MI); On-site; USD 90,000 - 115,000; Full time

Benefits offered by this job

Collaborative environment

Medical benefits

Dental benefits

401k plan

PTO

Bonus opportunity

Job summary

LHH in Detroit is seeking a Senior Marketing Manager to lead a data-driven marketing function, accountability, and measurable business impact. You will analyze performance, optimize spend, and elevate lead quality while guiding a high-visibility strategy.

You will build strategies to acquire customers, establish KPIs and dashboards, and align marketing with sales and operations. This role requires 7+ years in leadership, deep expertise in attribution, analytics, and ROI reporting, and a

Qualifications

• 7+ years of progressive marketing leadership experience.
• Strong background in lead generation, demand generation, and paid media strategy.
• Deep expertise with Google Ads, Meta Ads, Performance Marketing, Marketing Analytics, Attribution Modeling, Conversion Optimization, Funnel Analysis, ROI Reporting.
• Experience managing marketing budgets and measuring business outcomes.
• Proven ability to translate complex marketing data into actionable business recommendations.
• Experience leading teams and influencing stakeholders across multiple departments.
• Strong presentation, communication, and executive-facing skills.
• Comfortable challenging assumptions and using data to drive decisions.

Responsibilities

• Evaluate current marketing strategies, programs, vendors, channels, and budget allocation.
• Develop and present marketing strategies that drive customer acquisition and business growth.
• Audit the entire lead generation and conversion funnel to identify opportunities for improvement.
• Establish meaningful KPIs, dashboards, reporting, and accountability across the organization.
• Improve lead quality, conversion rates, and overall marketing ROI.
• Analyze attribution models and determine which marketing investments are generating results.
• Partner closely with sales and operational leaders to align marketing efforts with business objectives.
• Assess current marketing team structure, capabilities, and resource allocation.
• Evaluate agency and offshore support models and recommend organizational improvements.
• Lead, mentor, and develop marketing talent while building a more sophisticated marketing function.

Skills

Lead generation

Demand generation

Paid media

Google Ads

Meta Ads

Marketing analytics

Attribution modeling

Conversion optimization

Funnel analysis

ROI reporting

Budget management

Executive communication

Team leadership

Job description

LHH is partnering with a growing organization seeking a Senior Marketing Manager to bring strategy, accountability, and measurable business impact to its marketing function. This is a high-visibility leadership role for someone who thrives on analyzing performance, improving lead quality, optimizing marketing spend, and building a modern, data-driven marketing organization.

This is an opportunity to step into a company that is ready to invest in marketing but needs a true subject matter expert to lead the way.

Compensation: $90K-$115K

Benefits offerings for full-time employment include collaborative work environment, medical, dental, and more, 401k plan, PTO, bonus opportunity, and other perks.

Role Requirements:

• 7+ years of progressive marketing leadership experience.
• Strong background in lead generation, demand generation, and paid media strategy.
• Deep expertise with:
• Google Ads
• Meta Ads
• Performance Marketing
• Marketing Analytics
• Attribution Modeling
• Conversion Optimization
• Funnel Analysis
• ROI Reporting
• Experience managing marketing budgets and measuring business outcomes.
• Proven ability to translate complex marketing data into actionable business recommendations.
• Experience leading teams and influencing stakeholders across multiple departments.
• Strong presentation, communication, and executive-facing skills.
• Comfortable challenging assumptions and using data to drive decisions.

What You'll Do

• Evaluate current marketing strategies, programs, vendors, channels, and budget allocation.
• Develop and present marketing strategies that drive customer acquisition and business growth.
• Audit the entire lead generation and conversion funnel to identify opportunities for improvement.
• Establish meaningful KPIs, dashboards, reporting, and accountability across the organization.
• Improve lead quality, conversion rates, and overall marketing ROI.
• Analyze attribution models and determine which marketing investments are generating results.
• Partner closely with sales and operational leaders to align marketing efforts with business objectives.
• Assess current marketing team structure, capabilities, and resource allocation.
• Evaluate agency and offshore support models and recommend organizational improvements.
• Lead, mentor, and develop marketing talent while building a more sophisticated marketing function.

This role offers the chance to build and shape the future of marketing within a growing organization. You'll have the visibility, influence, and support to implement meaningful changes, optimize investments, and create a performance-focused marketing function that directly impacts business growth.

Equal Opportunity Employer/Veterans/Disabled

To read our Candidate Privacy Information Statement, which explains how we will use your information, please navigate to https://www.lhh.com/us/en/candidate-privacy.

The Company will consider qualified applicants with arrest and conviction records in accordance with federal, state, and local laws and/or security clearance requirements, including, as applicable: The California Fair Chance Act Los Angeles City Fair Chance Ordinance Los Angeles County Fair Chance Ordinance for Employers San Francisco Fair Chance Ordinance